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THE ARTFUL DODGERS? FALLOUT FROM THE SHOCK OF L.A.'S MOVES

          One day after dismissing Exec VP Fred Claire and
     manager Bill Russell and replacing them in the interim with
     Tommy Lasorda and Glenn Hoffman, respectively, Dodgers
     officials defended the move and said it was a baseball
     decision and not a Fox decision.  News Corp. President Peter
     Chernin, on Dodgers President Bob Graziano, who issued the
     dismissals: "Bob is not a puppet, he is not just pretending. 
     These are his decisions."  News Corp. Co-COO Chase Carey:
     "Of course, we wouldn't approve of anything suicidal, but
     short of that, it's his business to run."  Chernin, on the
     moves implemented since Fox acquired the team: "This could
     be a case of a backlog of changes, made all at once.  We
     respect the Dodger tradition. ... We would like to enter a
     period of calm" (Bill Plaschke, L.A. TIMES, 6/23).
     Dodgers Chair Peter O'Malley said yesterday, "I've been
     asked the hypothetical question that if my family still
     owned the Dodgers would I have made the same decision, and
     my answer is yes."  In L.A., Ross Newhan: "Call it the
     biggest tremor yet in a series of events that have rocked an
     organization accustomed to stability" (L.A. TIMES, 6/23).  
          LASORDA PLAYS POLITICS: Newhan reports that sources say
     Lasorda "has been playing the political game in his frequent
     travels, seeking a greater role and position.  Fox may not
     have told Graziano to address that now, but Graziano knew
     Fox wanted the Dodger blue salesman in a more visible
     situation at some point" (L.A. TIMES, 6/23).  On ESPN
     SportsZone, Peter Gammons wrote that from the time Fox
     showed interest in the Dodgers, Lasorda "was angling to get
     back in power, and Fox was searching for a post-O'Malley
     personality.  They have already notified [MLB] they will
     change the traditional Dodger uniform next season" (ESPN
     SportsZone, 6/22).  ESPN's Tom Friend: "The problem with the
     new ownership here is that they're into the two 'I's':
     impatience and image. And image is Lasorda" ("SportsCenter,"
     6/22).  In N.Y., Claire Smith: "The reemergence of
     O'Malley's good friend, Lasorda, proved as intriguing as the
     Dodgers' decision to step out of character by dismissing a
     manager" (N.Y. TIMES, 6/23). In Philadelphia, Bill Conlin,
     on Lasorda: "I think he's just happy to see Claire, who
     undercut him at the end, out the door" (DAILY NEWS, 6/23).
          REAX: In L.A., Randy Harvey writes that if Graziano's
     decision "doesn't prove to be a good one, he'll be the next
     person transitioned out" (L.A. TIMES, 6/23).  In L.A., Dave
     McNary writes under the header, "Murdoch's Style Impacting
     Team" (L.A. DAILY NEWS, 6/23).  An L.A. DAILY NEWS
     editorial: "We find Murdoch's aggressive drive to succeed
     refreshing.  ... [W]hat most fans want even more are
     victories and championships" (L.A. DAILY NEWS, 6/23).
          RATINGS DOWN: USA TODAY's Chuck Johnson reports that
     the Dodgers' TV ratings on KTLA are down this season, as
     viewership has dropped from 5.5% of all L.A. area TV
     households last year to 3.5% this season (USA TODAY, 6/23).

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