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Published June 18, 1998
U.S. OPEN: NBC kicks off 16 hours of U.S. Open coverage from 3:00-5:00pm ET today, with two more hours tomorrow. NBC has six hours of coverage on both Saturday and Sunday (Baltimore SUN, 6/18). In Boston, Howard Manly reports that Casey Martin "will command at least initial face-time from NBC" at the Open. NBC analyst Roger Maltbie: "We'll definitely be covering Casey's opening tee shot today. We feel it's a special occasion. It's newsworthy and we want the viewing public to see it" (BOSTON GLOBE, 6/18). OTHER NOTES: In Baltimore, Milton Kent notes reports of CBS possibly airing a barnstorming tour of locked-out NBA players, and writes, "The prospect is delicious with irony." After passing on the NFL, NBC officials "have been casting public and private doubts about CBS' ability to make money" on the deal, "while hinting at starting a new football league that might have NBA backing." Now, CBS "may take the NBA players that NBC has made into stars and show them at a dramatically reduced cost, while NBC, which is obligated to pay the NBA even during a lockout, stews on the sideline" (Baltimore SUN, 6/18)....In Chicago, Fred Mitchell notes talk that ESPN's Bonnie Bernstein is "leaving" to join CBS Sports "to become the main reporter for NFL Today" (CHICAGO TRIBUNE, 6/18)....TBS announced plans to construct a $52M production facility on its Techwood Campus and to renovate its CNN Center, both in Atlanta (DAILY VARIETY, 6/18).