With the U.S. Open beginning today at the Olympic Club in San Francisco, THE DAILY charts the equipment deals for some of the world's most successful and popular golfers. Players include those in the top 20 in the '97 year-end World Rankings, leaders on the '98 PGA Tour money list and other selected pros. Players are listed alphabetically, followed by their agency of record (THE DAILY):
| PLAYER/REP | APPAREL | HAT | SHOES | CLUBS | BALL |
| S. APPLEBY | Reebok | Brdgstone | Reebok | Brdgstone | Brdgstone |
| IMG |
| M. CALCAVECCHIA | Reebok | Kemper | Reebok | Ping | Brdgstone |
| IMG |
| D. CLARKE | Conte of Florence | MacGregor | Footjoy | MacGregor | Titleist |
| ISM |
| J. COOK | Ashworth | Kemper | Footjoy | Mizuno | Titleist |
| Players Group |
| F. COUPLES | Ashworth | Lynx | Ashworth | Lynx | Maxfli |
| Players Group |
| J. DALY | Acona | Callaway | Footjoy | Callaway | ^ |
| Cambridge |
| G. DAY | Tegra | Tegra | Nike | N/A | Brdgstone |
| Int'l Golf |
| D. DUVAL | Hilfiger | Titleist | Footjoy | Titleist | Titleist |
| IMG |
| B. ELDER | Ashworth | Mizuno | ^ | Mizuno | ^ |
| Players Group |
| S. ELKINGTON | ^ | Buick | Footjoy | Titleist | Titleist |
| IMG |
| E. ELS | adidas | TaylorMade | Footjoy | TaylorMade | Titleist |
| Legends Inc. |
| B. ESTES | B. Jones | ^ | Footjoy | Cleveland | Titleist |
| Cornerstone |
| B. FAXON | D. Jewell | Titleist | Footjoy | Titleist | Titleist |
| IMG |
| N. FALDO | Pringle | Adams | Florsheim | Adams | Brdgstone |
| J. Simpson |
| H. FRAZAR | E McGrath | Cleveland | Footjoy | Cleveland | Titleist |
| Cornerstone |
| J. FURYK | Callaway | Callaway | Nike | Callaway | Top-Flite |
| ISI |
| S. HOCH | Tabasco Brand | Yonex | Footjoy | Yonex | Titleist |
| Cambridge |
| J. HUSTON | Maxfli | Wilson | Nike | Wilson | Maxfli |
| Advantage |
| S. JONES | Columbia | K. Cobra | Footjoy | K. Cobra | Titleist |
| Walter Crutchfield - Jonesport |
| T. KITE | Hogan | Hogan | Footjoy | Hogan | Titleist |
| Pros Inc. |
| B. LANGER | Boss | Ping | adidas | Ping | Titleist |
| IMG |
| T. LEHMAN | Dockers | Dockers | Footjoy | TaylorMade | Titleist |
| Signature Sports Group |
| J. LEONARD | Polo | Hogan | Footjoy | Hogan | Titleist |
| Pros Inc. |
| D. LOVE III | Polo | Titleist | Footjoy | Titleist | Titleist |
| Pros Inc. |
| J. MAGGERT | CrossCreek | Ping | Footjoy | Ping | Titleist |
| IMG |
| C. MARTIN | Nike | Nike | Nike | Ping | Spalding |
| Signature Sports Group |
| P. MICKELSON | Boss | Yonex | Footjoy | Yonex | Titleist |
| Cornerstone |
| C. MONTGOMERIE | LaCoste | Callaway | Footjoy | Callaway | Titleist |
| IMG |
| F. NOBILO | Reebok | ^ | Reebok | Cleveland | Titleist |
| IMG |
| M. O'MEARA | Descente | Toyota | Etonic | TaylorMade | Top-Flite |
| IMG |
| J. PARNEVIK | Lindeberg | SAP Amer. | Footjoy | Callaway | Titleist |
| IMG |
| N. PRICE | Nike | Nike | Nike | Goldwin | Brdgstone |
| N. Price Group |
| V. SINGH | Guess | Wilson | Footjoy | Wilson | Titleist |
| IMG |
| C. STADLER | ^ | Top-Flite | ^ | Spalding | Top-Flite |
| Players Group |
| S. VERPLANK | Ashworth | Golfsmith | Footjoy | Golfsmith | Titleist |
| Cambridge |
| T. WATSON | Polo | RAM | Polo | RAM | Titleist |
| Assured Management |
| T. WOODS | Nike | Nike | Nike | Titleist | Titleist |
| IMG |
| L. WESTWOOD | Lyle & Scott | Ping | Footjoy | Ping | Titleist |
| ISM |
NOTES: ^ = player does not have an endorsement deal in place in that category. Craig Stadler wears the Ganter USA logo on his shirt, but is not affiliated with a clothing company....Bob Estes is currently playing Cleveland irons, but has no deal in place for irons or woods (THE DAILY). ...Tom Watson's club contract with RAM expired. SI's "Golf Plus" reported that Watson is currently "shopping for a new deal, with RAM among his suitors" (SI, 6/15 issue).
