Sponsorships Advertising Marketing

SI SETS SAIL FOR NEW PROMOTION WITH NORWEGIAN CRUISE LINES

6.17.1998

          FL-based Norwegian Cruise Lines (NCL) and Sports
     Illustrated have formed a marketing partnership to create
     cruise-oriented promotional events, according to AD AGE. 
     The main feature is a SI Afloat themed cruise featuring
     sports celebrities, scheduled to sail December 5.  Also
     included will be an NCL ad campaign in SI, a line of co-
     branded merchandise, the creation of the SI Cafe aboard the
     SS Norway, database sharing, ship-board auctions of SI
     memorabilia and special travel agent incentive programs. 
     Terms of the deal were not disclosed (AD AGE, 6/17).

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