SBD/16/Sponsorships Advertising Marketing

AND 1 SIGNS BLUE CHIPPERS HUGHES AND LAFRENTZ; MARBURY CUT

          PA-based AND 1 has signed former Univ. of KS F Raef
     LaFrentz and former St. Louis Univ. F Larry Hughes to
     endorsement agreements.  AND 1 Founder & President Seth
     Berger: "With other footwear companies cutting back on
     endorsers, we saw a great opportunity for AND 1 to be more
     aggressive in gaining greater on-court visibility in the
     NBA."  Both athletes are represented by FAME (AND 1). 
     BRANDWEEK's Terry Lefton reports that while Berger would not
     disclose terms of the deals, he said the company is paying
     them "well by this year's standards, but two or three years
     ago, this kind of money would get you a bottom five first-
     rounder."  Lefton adds that AND 1 is "close" to a deal with
     former Univ. of MI C Robert Traylor (BRANDWEEK, 6/22 issue).
          MAR-BURIED: Lefton also reports that T-Wolves G Stephon
     Marbury leaves AND 1 "after two years as its lead endorser." 
     Lefton: "Expect this thing to get legal soon.  Relations
     with agent Eric Fleisher became strained to the point where
     AND 1 terminated the deal."  AND 1's Berger, on Marbury: "To
     have so much of your brand wrapped up in something you can't
     depend on just puts your brand in a very precarious
     situation."  Lefton adds that Nike, which could "creatively
     pair" Marbury with T-Wolves teammate Kevin Garnett, is "long
     rumored to be waiting in the wings" for Marbury.  Puma "is
     another possibility" (BRANDWEEK, 6/22 issue).

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Related Topics:

And 1, Minnesota Timberwolves, NBA, Nike, Puma

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