NBA Kings Begin Arena Construction Cavs Owner Gilbert Unfazed By Luxury Tax NBPA Announces Senior Management Team Second Vegas Arena Eyes NBA Team Hornets Make Debut After Rebrand Churchill Downs Adding VIP Area For Owners Blazers' Dynamic Pricing Highly Variable EverBank Field Adds On New Seats For UF-UGA NBA Marketing Notes Cowboys, Omni To Build Hotel At Team's New HQ
Upcoming Conferences and Events
FLEETCENTER MAY WEED THE GARDEN FOR MORE LUXURY SUITES
Published June 16, 1998
While the old Boston Garden "is cleared away for good, the still-infant FleetCenter is now poised to grow fully into the modern image of the American sports complex," according to Cosmo Macero of the BOSTON HERALD. Delaware North Cos. is looking to put in sports-themed restaurants and a "trendy" retail end to join the "massive office, hotel and apartment complex" that will occupy the old Garden. The project also gives Delaware North the ability to add luxury suites to the FleetCenter. By "retaining the rights to at least 150,000 square feet of retail space in the planned development, Delaware North could create a seamless link between the Fleet and its new amenities." One person familiar with plans said that Delaware North is "going to merge the south side of the (arena) into the retail component. By doing that, you can open up a new concourse level." That would give enough room to add 10 to 12 luxury suites, which could mean up to $1.25-1.5M in additional revenue per year. While FleetCenter President Richard Krezwick is "mum on specific plans," he will tour sports- themed restaurants this summer. Macero said the possible options include Disney's ESPN Zone with a retail component, or one of the planned NBA-themed eateries that will be developed with Hard Rock Cafe (BOSTON HERALD, 6/15).