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BOTH NETS COVERING LORD STANLEY'S CUP DRAWING GOOD NOTICES

          In comparing the coverage of Fox and ESPN during the
     Stanley Cup Finals, the WASHINGTON POST's Leonard Shapiro
     wrote that ESPN "clearly has the advantage" on production,
     "even if Fox has more bells and whistles."  Shapiro added
     that ESPN's production "somehow seems smoother," perhaps
     because it "has televised so many more games over the
     years."  Shapiro did give Fox "a very slight edge in call
     and commentary" with its team of Mike Emrick and John
     Davidson (WASHINGTON POST, 6/13).  USA TODAY's Rudy Martzke
     also gives ESPN the "edge" in its "stick-with-the-puck
     production."  Martzke writes that Fox "scores with the
     FoxTrax puck's tail and miking the coach, but its tight
     pictures lose perspective and sometimes miss shots on goal." 
     Martzke says that ESPN's announcing team of Gary Thorne and
     Bill Clement is "just as effective as" Fox's Emrick/Davidson
     paring (USA TODAY, 6/15).  In Toronto, Chris Zelkovich
     writes that Fox's Stanley Cup coverage "tries too hard,"
     adding that the net "should just let the game sell itself"
     (TORONTO STAR, 6/15).  For more on the NHL, see (#14).
          RATINGS: ESPN earned a 2.9 overnight rating for
     Thursday's Game Two, down 34% from last year's 4.4
     (Blooomberg/DETROIT NEWS, 6/13).  In Philadelphia, Timothy
     Dwyer pointed out that "less than" two million people
     watched Thursday's Game Two, while an audience of "about" 60
     million watched Friday's NBA Finals Game Five.  Dwyer: "It's
     pure embarrassment" (PHILADELPHIA DAILY NEWS, 6/14).

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