U.S. Open Rolls Out Roof, New Grandstand Skipper's Personality Helps Him Guide ESPN ND-UT Put College Football On Sunday Night ABC New Roof Will Debut Today At US Open ESPN's McEnroe Halts Working With Raonic Could College Success Lead To NFL In Australia? Laver Cup Set To Debut Next September In Prague Solitude To Host Events For FIS Championship Marlins Park Hosting International Motorsports Event Lawsuit Over Canceled HOF Game Moved
X MARKS THE SPOT AS SAN DIEGO PREPARES FOR ESPN'S GAMES
Published June 12, 1998
The X Games begin June 19 in San Diego and ESPN will provide nearly 40 hours of event programming, along with publicity for the city over the course of the 10-day event, according to Caitlin Rother of the SAN DIEGO UNION-TRIBUNE. About 450 athletes will compete in the alternative sports competition -- events "geared primarily toward young, TV- watching males but also drawing whole families to view the action in person" (SAN DIEGO UNION-TRIBUNE, 6/10). THE X FILES: ESPN will use Princeton Video Image's (PVI) L-VIS system during the X Games. Fourteen of the event's sponsors are scheduled to use PVI's system, including Mountain Dew, Taco Bell, AT&T, Chevy S-10 Pick- up/Pontiac Sunfire, Snickers/Starburst, Pringles, the U.S. Marines, Visa, Touchstone Pictures' Armageddon, AC Delco, Lee Jeans, Sony Corp., Sony Electronics and Speed Stick Ultimate (PVI)....ESPN will use SporTVision Systems' AIRf/x technology during the Games to calculate elevation achieved by in-line skaters, bikers and skateboarders (THE DAILY).