X MARKS THE SPOT AS SAN DIEGO PREPARES FOR ESPN'S GAMES

          The X Games begin June 19 in San Diego and ESPN will
     provide nearly 40 hours of event programming, along with
     publicity for the city over the course of the 10-day event,
     according to Caitlin Rother of the SAN DIEGO UNION-TRIBUNE. 
     About 450 athletes will compete in the alternative sports
     competition -- events "geared primarily toward young, TV-
     watching males but also drawing whole families to view the
     action in person" (SAN DIEGO UNION-TRIBUNE, 6/10). 
          THE X FILES: ESPN will use Princeton Video Image's
     (PVI) L-VIS system during the X Games.  Fourteen of the
     event's sponsors are scheduled to use PVI's system,
     including Mountain Dew, Taco Bell, AT&T, Chevy S-10 Pick-
     up/Pontiac Sunfire, Snickers/Starburst, Pringles, the U.S.
     Marines, Visa, Touchstone Pictures' Armageddon, AC Delco,
     Lee Jeans, Sony Corp., Sony Electronics and Speed Stick
     Ultimate (PVI)....ESPN will use SporTVision Systems' AIRf/x
     technology during the Games to calculate elevation achieved
     by in-line skaters, bikers and skateboarders (THE DAILY).