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DE LA HOYA PACKING THEM IN FOR TOMORROW'S FIGHT AT SUN BOWL
Published June 12, 1998
More than 50,000 seats have been sold for tomorrow night's Oscar De La Hoya-Patrick Charpentier fight at the Sun Bowl in El Paso, TX, according to Steve Springer of the L.A. TIMES. An additional 7,000 seats have now been put on sale, and even though they will "only allow the occupants to view the fight on a big screen because of an obstructed view," they are "expected to go quickly." De La Hoya's promoter Bob Arum has discussed the possibility of staging a De La Hoya fight in the new Staples Center in L.A. when it opens in '99, "perhaps as the first event to be held there" (L.A. TIMES, 6/12). Saturday's fight will be shown live on HBO at 10:00pm ET. Attendance is expected to reach 60,000, a sellout (Robert Seltzer, EL PASO TIMES, 6/12). NOT ON THE BANDWAGON: In N.Y., Bob Raissman questions Arum's packaging of De La Hoya, writing, "Arum's marketing strategy has turned his fighter into a niche attraction who has not proven he has broad-based appeal. Arum has targeted one segment -- the Hispanic market." In contrast, Raissman writes that Prince Naseem Hamed is a "consummate showman who will take on all comers. This is a sure recipe for developing broad-based appeal" (N.Y. DAILY NEWS, 6/12).