USA TODAY's Rudy Martzke reports that with the Bulls-
Pacers series heading for at least a Game Six, NBC has added
"close to" $10M in ad sales (USA TODAY, 5/27). In Chicago,
Fred Mitchell wrote that NBC execs are "nervous" at the
possibility of a Pacers-Jazz NBA Finals. But NBA Senior
VP/Communications Brian McIntyre said, "A lot of people want
to see the Bulls because of their international popularity.
But I think the NBA Finals are at the stage now that the
event dictates it more than the participants" (CHICAGO
TRIBUNE, 5/25)....In DC, Washington Sports & Entertainment
VP/Communications Matt Williams "formally registered a
complaint" with WUSA-TV for airing comments from Capitals
coach Ron Wilson while he was miked by the station during
practice. On the tape, Wilson made some derogatory remarks
about the Sabres, calling them a "chicken----" team
(WASHINGTON POST, 5/27)....Comcast will pay $500M for a
"major stake" in Jones Intercable, making Comcast the
nation's No. 3 cable TV operator, behind only Time Warner
and TCI (USA TODAY, 5/26)....The WTA Tour "is expected to
announce" a deal today with Eurosport to broadcast 80
women's pro tennis tournaments on European TV in '99 (USA
TODAY, 5/27)....ESPN Classic Sports introduces two new shows
in June: "Big Fights Boxing Hour" on Tuesdays at 8:00pm ET
and "Schaap One-on-One," an interview show with Dick Schaap,
on Tuesdays and Thursdays at 7:30pm ET (N.Y. POST, 5/27).
