LeBron Praised For Role In Apatow's "Trainwreck" NBA Free Agency Begins With Money Flying Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Female Audience Strong For World Cup What I Like With ESPN's Michelle Beadle ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Xfinity Series Audience Lower On Fox Sports U.S.-Germany Sets Fox Soccer Record
Published May 27, 1998
USA TODAY's Rudy Martzke reports that with the Bulls- Pacers series heading for at least a Game Six, NBC has added "close to" $10M in ad sales (USA TODAY, 5/27). In Chicago, Fred Mitchell wrote that NBC execs are "nervous" at the possibility of a Pacers-Jazz NBA Finals. But NBA Senior VP/Communications Brian McIntyre said, "A lot of people want to see the Bulls because of their international popularity. But I think the NBA Finals are at the stage now that the event dictates it more than the participants" (CHICAGO TRIBUNE, 5/25)....In DC, Washington Sports & Entertainment VP/Communications Matt Williams "formally registered a complaint" with WUSA-TV for airing comments from Capitals coach Ron Wilson while he was miked by the station during practice. On the tape, Wilson made some derogatory remarks about the Sabres, calling them a "chicken----" team (WASHINGTON POST, 5/27)....Comcast will pay $500M for a "major stake" in Jones Intercable, making Comcast the nation's No. 3 cable TV operator, behind only Time Warner and TCI (USA TODAY, 5/26)....The WTA Tour "is expected to announce" a deal today with Eurosport to broadcast 80 women's pro tennis tournaments on European TV in '99 (USA TODAY, 5/27)....ESPN Classic Sports introduces two new shows in June: "Big Fights Boxing Hour" on Tuesdays at 8:00pm ET and "Schaap One-on-One," an interview show with Dick Schaap, on Tuesdays and Thursdays at 7:30pm ET (N.Y. POST, 5/27).