Sponsorships Advertising Marketing

NTRA REMAINING REAL QUIET OVER NEW ATHLETIC ENDORSER

5.27.1998

          The National Thoroughbred Racing Association has been
     granted licensing and merchandising rights to Triple Crown
     contender Real Quiet from the horse's owner, Mike Pegram,
     according to Jenny Kellner of the N.Y. TIMES.  The rights
     "protected" under the agreement include the name, image and
     likeness of Real Quiet and his "distinctive" red and yellow
     silks.  While the current deal runs through the Belmont
     Stakes on June 6, Pegram said negotiations are "under way to
     extend the agreement" (Jenny Kellner, N.Y. TIMES, 5/27).

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