SBD/27/Sponsorships Advertising Marketing
NTRA REMAINING REAL QUIET OVER NEW ATHLETIC ENDORSER
Published May 27, 1998
The National Thoroughbred Racing Association has been granted licensing and merchandising rights to Triple Crown contender Real Quiet from the horse's owner, Mike Pegram, according to Jenny Kellner of the N.Y. TIMES. The rights "protected" under the agreement include the name, image and likeness of Real Quiet and his "distinctive" red and yellow silks. While the current deal runs through the Belmont Stakes on June 6, Pegram said negotiations are "under way to extend the agreement" (Jenny Kellner, N.Y. TIMES, 5/27).