SBD/22/Sports Media


          The following lists ratings for select sporting events
     from last weekend.  All times are EDT.  The numbers are from
     the networks (THE DAILY).

EVENT                             DATE  NET  TIME         RAT/SHR
Indianapolis 500 Time Trials      5/16  ABC  1:00-2:00pm  1.4/5
PGA Tour: Byron Nelson Classic    5/16  ABC  2:00-4:30pm  2.3/8
Horse Racing: Preakness Stakes    5/16  ABC  4:30-6:00pm  3.6/11
CBS Sports Spect: Gymnastics      5/16  CBS  1:00-3:00pm  1.8/7
CBS Sports Spectacular: PBA Tour  5/16  CBS  3:00-4:00pm  1.6/6
LPGA Championship                 5/16  CBS  4:00-6:00pm  1.2/4
"NBA on NBC": Lakers-Jazz         5/16  NBC  3:30-6:00pm  5.3/17
Indianapolis 500 Time Trials      5/17  ABC  1:30-3:00pm  1.5/5
PGA Tour: Byron Nelson Classic    5/17  ABC  3:00-6:00pm  2.8/8
CBS Sports Spect: Gymnastics      5/17  CBS  3:00-4:00pm  2.5/8
LPGA Championship                 5/17  CBS  4:00-6:00pm  1.3/3
"NHL on Fox": Blues-Red Wings     5/17  FOX  2:00-5:00pm  1.5/5
"NBA on NBC": Pacers-Bulls        5/17  NBC  3:30-6:00pm  8.9/24

          NHL RATINGS NOTES: Fox's 1.7/5 average rating through
     four weeks of its NHL playoff coverage is down 15% from last
     year's average for the same period of 2.0/5 (THE DAILY).  In
     N.Y., George Vecsey notes the decline of NHL ratings under
     the header "Whatever Happened To Hockey?" (N.Y. TIMES,
     5/22).  The Caps-Senators series, which featured four games
     on HTS, had a 2.0 rating, "pushing the team's playoff
     ratings to a cumulative 1.73."  For comparison, the Orioles
     are averaging a 2.2 for the season (WASHINGTON POST, 5/22).
     ....The final Caps-Senators game last Friday night on CBC
     drew "a disappointing" 928,000 viewers in primetime.  On
     Saturday night, the Oilers-Stars drew 1.14 million, also a
     "below-average playoff number" (GLOBE & MAIL, 5/22).  In
     S.F., Susan Slusser examines NHL ratings, writing,
     "Nationally, hockey is an ice-cold television proposition. 
     Locally, hockey is a hit" (S.F. CHRONICLE, 5/22).
          NBA RATINGS NOTES: Through 16 telecasts, NBC's NBA
     playoff coverage is averaging a 6.1/18, down 3% from last
     year's 6.3/18 (THE DAILY)....Tuesday's Pacers-Bulls game
     gave Fox Sports Chicago its season-high rating with a 20.7. 
     The rating also topped the time period encompassing pregame,
     game and postgame shows -- a period that included the season
     finale of ABC's "NYPD Blue" (CHICAGO TRIBUNE, 5/22).

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