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              Veteran producer Mark Wolff has rejoined CBS as Lead
         Game Producer for "The NFL on CBS."  Wolff will be teamed
         with Larry Cavolina, who will serve as the Lead Game
         Director/Coordinating Director (CBS Sports)....The Whitbred
         sailing race, a nine-month event, will have a "live
         television finish" for the first time.  Whitbred execs "may
         order" the fleets to sail "extra miles to accommodate" the
         TV schedule "if the finish is ahead of schedule" (Ellen
         Gamerman, Baltimore SUN, 5/22).

    Print | Tags: CBS, NFL, Media, Viacom

              The following lists ratings for select sporting events
         from last weekend.  All times are EDT.  The numbers are from
         the networks (THE DAILY).
    EVENT                             DATE  NET  TIME         RAT/SHR
    Indianapolis 500 Time Trials      5/16  ABC  1:00-2:00pm  1.4/5
    PGA Tour: Byron Nelson Classic    5/16  ABC  2:00-4:30pm  2.3/8
    Horse Racing: Preakness Stakes    5/16  ABC  4:30-6:00pm  3.6/11
    CBS Sports Spect: Gymnastics      5/16  CBS  1:00-3:00pm  1.8/7
    CBS Sports Spectacular: PBA Tour  5/16  CBS  3:00-4:00pm  1.6/6
    LPGA Championship                 5/16  CBS  4:00-6:00pm  1.2/4
    "NBA on NBC": Lakers-Jazz         5/16  NBC  3:30-6:00pm  5.3/17
    Indianapolis 500 Time Trials      5/17  ABC  1:30-3:00pm  1.5/5
    PGA Tour: Byron Nelson Classic    5/17  ABC  3:00-6:00pm  2.8/8
    CBS Sports Spect: Gymnastics      5/17  CBS  3:00-4:00pm  2.5/8
    LPGA Championship                 5/17  CBS  4:00-6:00pm  1.3/3
    "NHL on Fox": Blues-Red Wings     5/17  FOX  2:00-5:00pm  1.5/5
    "NBA on NBC": Pacers-Bulls        5/17  NBC  3:30-6:00pm  8.9/24
              NHL RATINGS NOTES: Fox's 1.7/5 average rating through
         four weeks of its NHL playoff coverage is down 15% from last
         year's average for the same period of 2.0/5 (THE DAILY).  In
         N.Y., George Vecsey notes the decline of NHL ratings under
         the header "Whatever Happened To Hockey?" (N.Y. TIMES,
         5/22).  The Caps-Senators series, which featured four games
         on HTS, had a 2.0 rating, "pushing the team's playoff
         ratings to a cumulative 1.73."  For comparison, the Orioles
         are averaging a 2.2 for the season (WASHINGTON POST, 5/22).
         ....The final Caps-Senators game last Friday night on CBC
         drew "a disappointing" 928,000 viewers in primetime.  On
         Saturday night, the Oilers-Stars drew 1.14 million, also a
         "below-average playoff number" (GLOBE & MAIL, 5/22).  In
         S.F., Susan Slusser examines NHL ratings, writing,
         "Nationally, hockey is an ice-cold television proposition. 
         Locally, hockey is a hit" (S.F. CHRONICLE, 5/22).
              NBA RATINGS NOTES: Through 16 telecasts, NBC's NBA
         playoff coverage is averaging a 6.1/18, down 3% from last
         year's 6.3/18 (THE DAILY)....Tuesday's Pacers-Bulls game
         gave Fox Sports Chicago its season-high rating with a 20.7. 
         The rating also topped the time period encompassing pregame,
         game and postgame shows -- a period that included the season
         finale of ABC's "NYPD Blue" (CHICAGO TRIBUNE, 5/22).

    Print | Tags: ABC, Baltimore Orioles, CBC, CBS, Chicago Bulls, Comcast-Spectacor, Dallas Stars, Detroit Red Wings, Edmonton Oilers, Indiana Pacers, Los Angeles Lakers, LPGA, NBA, NBC, NHL, Ottawa Senators, PBA, PGA Tour, Media, St. Louis Blues, Utah Jazz, Viacom, Walt Disney

              SI For Kids Publisher Cleary Simpson and Research Dir
         Donna Sabino are the subject of the "SGB Interview" by Chris
         McEvoy.  Sabino, on which leagues kids favor: "[W]hen I
         started at SI for Kids in 1991 the NBA was not one of kids'
         favorite leagues.  Then the NBA made this deliberate,
         concerted effort to reach out to kids and say, 'Here's this
         guy Michael Jordan.'  Then kids responded by thinking that
         well, this is kind of cool.  The NFL then took the
         initiative and started telling kids 'We want you to keep
         track of your team. ... Pay attention every Sunday.'  The
         leagues can't take for granted anymore that kids are
         inherently going to know about their sport."  Simpson noted
         that kids "were very effected by the [MLB] strike," and
         added that MLB has "to find a way to get the players more
         involved with some of these programs for kids" to boost
         popularity.  Simpson, on the ages of SI For Kids readers:
         "[W]e're getting them earlier.  We have a lot of seven-year-
         old readers.  That's really when you're beginning to learn
         to read, and they're keeping it longer.  We're graduating
         most of them by 14 or 15. ... Right now, our total
         readership is about 70/30 boys/girls" (SGB, 4/15 issue).

    Print | Tags: MLB, NBA, NFL, Sports Illustrated, Media

              The first-ever live, interactive, video and audio
         telecast of a pro baseball game will be broadcast over the
         Internet on Monday at 1:30pm PT, when the AAA PCL Fresno
         Grizzlies host the Albuquerque Dukes.  CA-based Computer
         Aided Technologies (CAT) and the Grizzlies are partners in
         the Intercast, which will be available to anyone with
         Netscape, AOL or Microsoft Web Browser software, and can be
         found at (CAT).  CAT CEO Ed DeReyes said
         that he expects 15,000-20,000 people to watch the game
         online.  Four cameras have been set up for the game, as well
         as chat areas for fans to interact with the announcers and
         other fans (Jon Swartz, S.F. CHRONICLE, 5/21).

    Print | Tags: Microsoft, Media
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