LeBron James Leads NBA In Shoe Sales Man City, Nike Reach $109M Kit Deal Wiggins Talked To KU About Shoe Affiliation Puma Reports Decline In Q1 Earnings Agassi Back With Nike After Eight Years Adidas' Boston Tribute T-Shirt Selling Fast Nike Unveils Kobe Injury Campaign UConn Addresses Reasons Behind New Logo Nike Signs Second Deal With U.S. Figure Skater Nike Struggles To Retain Ad Edge
Upcoming Conferences and Events
SBD/22/Sponsorships Advertising Marketing
NO KITTING AROUND: UMBRO SECURES $80M DEAL WITH ENGLAND FA
Published May 22, 1998
England's Football Association yesterday agreed to the
country's largest kit deal ever, a five-year deal with Umbro
worth $80M, according to the AGENCE FRANCE PRESSE. The FA
decided to stick with British-based Umbro despite "big-money
bids" from Nike and Puma. The design of future English kits
will change on a "strict" two-year cycle. As part of the
deal, the FA will make a $20M investment in youth football,
including "cash for redevelopment of Wembley as England's
new National Stadium as well as money for a sports science
unit and support for Centres of Excellence and Football
Academies" (AGENCE FRANCE PRESSE, 5/21).
