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NO KITTING AROUND: UMBRO SECURES $80M DEAL WITH ENGLAND FA
Published May 22, 1998
England's Football Association yesterday agreed to the country's largest kit deal ever, a five-year deal with Umbro worth $80M, according to the AGENCE FRANCE PRESSE. The FA decided to stick with British-based Umbro despite "big-money bids" from Nike and Puma. The design of future English kits will change on a "strict" two-year cycle. As part of the deal, the FA will make a $20M investment in youth football, including "cash for redevelopment of Wembley as England's new National Stadium as well as money for a sports science unit and support for Centres of Excellence and Football Academies" (AGENCE FRANCE PRESSE, 5/21).