SBD/22/Sponsorships Advertising Marketing

IRL ADDS PEP TO ROSTER, GOING THE (LONG) DISTANCE WITH MCI

          MCI was named the official long distance and local
     service provider of the Pep Boys IRL and IMS.  As part the
     deal, MCI and Pep Boys will offer a race fan and an IRL
     driver the chance to split $1M.  The MCI Pep Boys Million
     Dollar Driver sweepstakes begins June 15.  To enter, fans
     must successfully pick the IRL driver who wins three of the
     IRL's TNN-televised races -- Charlotte, Atlanta and Las
     Vegas.  The fan who picks the driver will be entered for a
     chance to share $1M with that driver.  Fans who chose the
     winning driver of two the races will have the opportunity to
     split $100,000 with the winning driver (Pep Boys).
          RACING NOTES: TNN, Texas Motor Speedway and True Value
     have committed to an Indy 500 sponsorship deal with the
     IRL's Greg Ray's Thomas Knapp Motorsports team (DALLAS
     MORNING NEWS, 5/22).  Also at Indy, FL-based TransWorld
     Diversified Services will sponsor the McCormack Motorsports'
     G Force Oldsmobile Aurora driven by Raul Boesel this
     weekend.  The car showcases TransWorld's logo on the top
     rear wing, the two front wings and the side engine covers
     (TransWorld). ...ProLink golf measuring system wil sponsor
     Team Scandia driver Billy Roe at the Indy 500.  ProLink's
     logo will appear on both sides of Roe's racecar (ProLink).

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