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SBD/22/Sponsorships Advertising Marketing
IRL ADDS PEP TO ROSTER, GOING THE (LONG) DISTANCE WITH MCI
Published May 22, 1998
MCI was named the official long distance and local service provider of the Pep Boys IRL and IMS. As part the deal, MCI and Pep Boys will offer a race fan and an IRL driver the chance to split $1M. The MCI Pep Boys Million Dollar Driver sweepstakes begins June 15. To enter, fans must successfully pick the IRL driver who wins three of the IRL's TNN-televised races -- Charlotte, Atlanta and Las Vegas. The fan who picks the driver will be entered for a chance to share $1M with that driver. Fans who chose the winning driver of two the races will have the opportunity to split $100,000 with the winning driver (Pep Boys). RACING NOTES: TNN, Texas Motor Speedway and True Value have committed to an Indy 500 sponsorship deal with the IRL's Greg Ray's Thomas Knapp Motorsports team (DALLAS MORNING NEWS, 5/22). Also at Indy, FL-based TransWorld Diversified Services will sponsor the McCormack Motorsports' G Force Oldsmobile Aurora driven by Raul Boesel this weekend. The car showcases TransWorld's logo on the top rear wing, the two front wings and the side engine covers (TransWorld). ...ProLink golf measuring system wil sponsor Team Scandia driver Billy Roe at the Indy 500. ProLink's logo will appear on both sides of Roe's racecar (ProLink).