SBD/21/The Back Of The Book

THE DAILY AND FOX SPORTS/TMG POLL CHART SPONSOR ACCEPTANCE

          THE SPORTS BUSINESS DAILY and the Fox Sports/TMG Poll
     asked 1,133 Americans and Canadians ages 12+ in the month of
     April to rate how "acceptable" it is for a company to
     sponsor each of the following items.  Ratings are on a scale
     of 1 to 5, 1 being "not at all acceptable," 3 being
     "moderately acceptable," and 5 "definitely acceptable." 

          
SPONSORABLE ENTITY MEAN % WHO
RESPONDED "5"
A Sporting Event
4.1
89.6%
A Sporting Team
3.85
46.4%
A Sports Arena
3.77
41.5%
A Sports League
3.7
39.3%
A Concert
3.68
39.5%
A Cultural Event
3.56
35.5%
An Athlete
3.31
30.5%
A Museum
3.28
30.0%
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