Menu
Sponsorships Advertising Marketing

THE SWOOSH & THE SWISH: CRITICS DEBATE PROS AND CONS OF NIKE

          Nike Chair Phil Knight is listed among the "Winners" of
     TIME's "Notebook" for announcing the company's new labor
     policy initiatives overseas: "Nike CEO will end child labor
     and improve factories abroad.  Go, Phil -- now hike that
     minimum wage!" (TIME, 5/25 issue).  In Dallas, Kevin
     Blackistone writes on Nike's planned reforms and states that
     wearing Nike products "was becoming increasingly
     uncomfortable, at least for me.  The only reason I hadn't
     yet turned a shoulder to Nike, as I once did consumer
     companies that did business with apartheid South Africa, was
     because Nike did so many good things in the world of sports. 
     It championed women's athletics.  It opened its boardroom to
     minorities.  It stood up for athletes it thought had been
     wronged."  Blackistone adds that the only issue that Knight
     failed to address in his announcement was "pay, which he
     should have.  But, this was a start. ... When the results
     come in, hopefully I'll feel better" (DALLAS MORNING NEWS,
     5/19).  A SAN JOSE MERCURY NEWS editorial stated that "as
     the first step to win back consumers' respect, Nike needs to
     show that it can take responsibility for how its products
     are made.  If it can monitor the quality of athletic shoes
     made in Indonesia and Vietnam, it should be able to monitor
     the quality of the air in the factory" (MERCURY NEWS, 5/18).
          AIR QUALITY: Michael Jordan, who earlier this year
     announced offseason plans to visit Nike's Asian plants, on
     the planned reforms: "I'm pretty sure people are going to
     say that there was some pressure put upon (Knight) to make
     those changes.  But if there's a need, then he has to.  I
     don't think that's going to alter my trip at all. ... I've
     still got to go for myself" (CHICAGO SUN-TIMES, 5/19).
 

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/05/19/Sponsorships-Advertising-Marketing/THE-SWOOSH-THE-SWISH-CRITICS-DEBATE-PROS-AND-CONS-OF-NIKE.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/05/19/Sponsorships-Advertising-Marketing/THE-SWOOSH-THE-SWISH-CRITICS-DEBATE-PROS-AND-CONS-OF-NIKE.aspx

CLOSE