Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review
SBD/19/Sponsorships Advertising Marketing
NO TATOO, YOU! IAAF PUTS BAN ON HUMAN BILLBOARDS
Published May 19, 1998
The International Amateur Athletic Federation (IAAF) has passed a bylaw making it illegal for athletes to attempt to "sneak a competing sponsor's ads into track-and-field meets by getting their bodies tattooed with corporate logos," according to James Christie of the Toronto GLOBE & MAIL. Cecil Smith, a Canadian delegate to the IAAF and Exec Dir of the Ontario Track and Field Association, said the organization is concerned about "athletes decorating themselves with a Nike Swoosh or a Tiger logo. It's the latest craze." Smith said, however, that the new bylaw doesn't specifically cover what an athlete does with their hairstyle (James Christie, Toronto GLOBE & MAIL, 5/19).