U.S. Women's Soccer Team Unveils New Uniforms Subway Adds Mariota As Endorser Companies Vie For Hockey World Cup Jerseys UNC Introducing Consistent Look Across All Sports Nike Close To Taking Over NBA Apparel Rights Nike Debuts New Spot For Female Ad Campaign New Nike Spot Explores Tiger's Influence On Rory Nike Signs Gatlin To Sponsorship Deal Nike Helped UT Evaluate "Lady Vols" Branding Nike Benefiting From "Athleisure" Trend
Upcoming Conferences and Events
SBD/19/Sponsorships Advertising Marketing
NO TATOO, YOU! IAAF PUTS BAN ON HUMAN BILLBOARDS
Published May 19, 1998
The International Amateur Athletic Federation (IAAF) has passed a bylaw making it illegal for athletes to attempt to "sneak a competing sponsor's ads into track-and-field meets by getting their bodies tattooed with corporate logos," according to James Christie of the Toronto GLOBE & MAIL. Cecil Smith, a Canadian delegate to the IAAF and Exec Dir of the Ontario Track and Field Association, said the organization is concerned about "athletes decorating themselves with a Nike Swoosh or a Tiger logo. It's the latest craze." Smith said, however, that the new bylaw doesn't specifically cover what an athlete does with their hairstyle (James Christie, Toronto GLOBE & MAIL, 5/19).