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WILL DAVID WELLS BECOME MLB'S NEW PERFECT PITCHMAN?
Published May 19, 1998
Despite throwing a perfect game Sunday against the Twins, marketing experts say that Yankees P David Wells "does not make a perfect pitchman," according to William Neuman of the N.Y POST. ProServ President Bill Allard: "He threw goose eggs all day Sunday, and he'll turn up goose eggs in the national marketing game as well. It's a one- time situation. What marketers are looking for is sustained success and consistency." Neuman reports that the perfect game "did raise his value" in the New York market, "with experts speculating he could get $10,000 to $30,000 for one- day appearances" (N.Y. POST, 5/19). Wells' agent, Gregg Clifton, said that he "is fielding offers for endorsements and speaking engagements." Wells was scheduled to appear on the Howard Stern radio show and "Regis and Kathie Lee" today (N.Y. TIMES, 5/19). Wells was a guest on the "Late Show" last night with David Letterman. Letterman: "Usually, as you know, a perfect game at Yankee Stadium is when nobody gets hit with a chunk of falling concrete. ... After the game, Wells was pretty excited, as you can understand, and he celebrated by retiring 27 Heinekens in a row." Wells said that while NYC Mayor Rudy Giuliani offered him the key to the city, "I told him that's not a good idea. Too many doors I need to open out there, and that wouldn't be a good idea. I'd let all my degenerate friends in the city. I think they would fit right in" (CBS, 5/18). ESPN's Peter Gammons said that Wells has "become a working class hero, he's kind of an iconoclast, and I think now he's going to end up a Yankee for a long time" ("SportsCenter," 5/18). FIRST RATE: MSG Network drew a 4.52 rating for Sunday's game -- equivalent to about 305,350 homes -- exceeding the 30-game season average of 3.44. WNBC, which was showing Pacers-Bulls Game One, saw its rating drop from a 9.8 to an 8.1 at 4:30pm, as the perfect game was coming to a close (Richard Sandomir, N.Y. TIMES, 5/19). MSG's ratings rose "almost every quarter hour" starting with a 2.4 at 1:30 and reaching a 7.1 by the end of the game (N.Y. POST, 5/19). IF ONLY EVERY DAY WAS BEANIE BABY DAY: After drawing 49,820 to Yankee Stadium for Sunday's Beanie Baby promo, the Yankees attendance is 26% ahead of last season, and "within reach of the all-time [Yankees] record." Through 16 home dates, the Yankees have drawn 486,851, "well ahead" of last year's 385,670 (N.Y. DAILY NEWS, 5/19). Giuliani: "When the [Orioles] are not giving out Valentino [Beanie Baby], they get 50,000 people per game (N.Y. POST, 5/19).