SBD/15/The Back Of The Book

ESPN CHILTON POLL: FOLLOWING INTEREST IN THE MASTERS

          ESPN Chilton Sports Poll interviewed sports fans ages
     12+ on their interests in The Masters each year since '95. 
     In '95, 849 fans were interviewed; 867 in '96; 1440 in '97;
     and 2086 in '98.  Since '95, the percentage of respondents
     who were at least somewhat interested in The Masters has
     risen from 22.2% to 30.8%.  Complete results: 

     
INTEREST IN THE MASTERS '95 '96 '97 '98
NOT AT ALL
59.8%
60.5%
53.2%
56.9%
A LITTLE BIT
18.1%
12.2%
12.3%
12.2%
SOMEWHAT
12.9%
13.8%
16.9%
16.3%
VERY
9.3%
13.4%
17.6%
14.5%
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