SBD/15/Sports Media

FINAL RATINGS FOR LAST WEEKEND'S SPORTING EVENTS

          The following lists final ratings from selected events
     from the past weekend.  All times are EDT.  Numbers are from
     the networks.  CBS's ratings were unavailable (THE DAILY).

EVENT DATE NET TIME RAT/SHR
Road to the Visa Triple Crown
5/9
ABC
4:00-4:30pm
1.2/4
European Gymnastics
5/9
ABC
4:30-6:00pm
1.5/5
"NBA on NBC": Pacers-Knicks
5/9
NBC
1:00-3:30pm
4.8/16
"NBA on NBC": Jazz-Spurs
5/9
NBC
3:30-6:00pm
5.3/16
Indy 500 Time Trials
5/10
ABC
2:30-3:30pm
0.9/3
CART: Rio 400
5/10
ABC
3:30-6:00pm
1.5/4
"NHL on Fox": STL-DET/MON-BUF
5/10
FOX
2:00-5:00pm
1.6/5
"NBA on NBC": Pacers-Knicks
5/10
NBC
12:30-3:00pm
6.2/20
"NBA on NBC": Sonics-Lakers
5/10
NBC
3:00-5:30pm
6.5/19
"NBA on NBC": Bulls-Hornets
5/10
NBC
5:30-8:00pm
8.3/21

RATINGS NOTES: Through 14 games of the NBA Playoffs, NBC's average rating of 6.0/17 is down 2% from last year's 6.1/17....Through the first three weeks of the NHL Playoffs, Fox's 1.8/5 is down 10% from last year's 2.0/5 (THE DAILY). ...In L.A., Larry Stewart reports that KCAL received a 16.1/22 for the Lakers-Sonics Game Five, compared to TNT's 3.5/5 local rating. That equals 2.4 million viewers on KCAL and 525,000 on TNT. Stewart notes that the preceding Jazz- Spurs game on TNT got a 4.0, "so L.A. viewers made a conscious effort to switch. This tells us that L.A. must love [Lakers broadcasters] Chick Hearn and Stu Lantz" (L.A. TIMES, 5/15). In related news, Tom Hoffarth reports that the WNBA Sparks "could have" Hearn for six telecasts on Fox Sports West. Details haven't been finalized (L.A. DAILY NEWS, 5/15)....Fox Sports Midwest's coverage of Game Three of the Blues-Red Wings series drew an 8.5 rating, the highest rating for any event in FSMW history. An average of 94,000 viewers watched the entire game (FSM)....In Toronto, Rob Longley reports that TSN's first round coverage of the NHL Playoffs was down 25% while CBC's ratings were down "slightly" from last year. CBC featured the Oilers and Senators, the "upstart Canadian teams," while TSN had Flyers-Sabres and Penguins-Canadiens, "matchups that looked good on paper, but fizzled" (TORONTO SUN, 5/15).
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