SBD/15/Sponsorships Advertising Marketing

OFF-THE-LINKS: CALLAWAY CUTS PRICES OF BIG BERTHA

          Callaway Golf Co. announced that it has reduced the
     U.S. wholesale prices of its current metal-woods, effective
     immediately.  In addition, the company announced that it is
     extending its payment terms offered to domestic customers to
     be more in line with industry practices (Callaway).  The
     company did not specify how much prices will be reduced, or
     complete payment terms for its customers (THE DAILY).
          GOLF NOTES: The PGA Tour Int'l Federation has awarded
     the global promotional launch of the World Golf Championship
     to IL-based Foote, Cone & Belding.  The $4M account will
     include full use of FCB's global ad resources and the Sports
     Marketing unit of FCB/San Francisco.  Impact Communications
     Group, a division of FCB parent True North Comm., will
     handle sales promotion activity for the account (PGA Tour).
     ...Hewlett-Packard has agreed to become the Presenting
     Sponsor of the EMC Kaanapali Classic on the Senior PGA Tour. 
     EMC, which has been presenting sponsor of the event since
     '95, will now title sponsor the event through 2001. The deal
     was handled by MA-based Woolf Associates (Woolf)....As part
     of its '98 Father's Day promo, Eddie Bauer will give away a
     copy of the Microsoft Golf '98 Special Edition CD-ROM game
     to customers who purchase $75 worth or more of Eddie Bauer
     merchandise.  The promo runs June 1-June 21 (Microsoft).

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Related Topics:

Callaway Golf, Microsoft, PGA Tour

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