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OFF-THE-LINKS: CALLAWAY CUTS PRICES OF BIG BERTHA
Published May 15, 1998
Callaway Golf Co. announced that it has reduced the U.S. wholesale prices of its current metal-woods, effective immediately. In addition, the company announced that it is extending its payment terms offered to domestic customers to be more in line with industry practices (Callaway). The company did not specify how much prices will be reduced, or complete payment terms for its customers (THE DAILY). GOLF NOTES: The PGA Tour Int'l Federation has awarded the global promotional launch of the World Golf Championship to IL-based Foote, Cone & Belding. The $4M account will include full use of FCB's global ad resources and the Sports Marketing unit of FCB/San Francisco. Impact Communications Group, a division of FCB parent True North Comm., will handle sales promotion activity for the account (PGA Tour). ...Hewlett-Packard has agreed to become the Presenting Sponsor of the EMC Kaanapali Classic on the Senior PGA Tour. EMC, which has been presenting sponsor of the event since '95, will now title sponsor the event through 2001. The deal was handled by MA-based Woolf Associates (Woolf)....As part of its '98 Father's Day promo, Eddie Bauer will give away a copy of the Microsoft Golf '98 Special Edition CD-ROM game to customers who purchase $75 worth or more of Eddie Bauer merchandise. The promo runs June 1-June 21 (Microsoft).