NY-based Cliff Freeman & Partners won a Grand Clio
award for TV advertising last night, for its ads promoting
the "NHL on Fox." The spots start out with sedate scenes
from other sports "that turn into an unexpected hockey-like
ruckus" (NEWSDAY, 5/15)....Streetball Partners (SPI), which
will again manage the NHL's "Cup Crazy" promo, has started
staging a series of promotional activities and special
events at high-traffic locations of key NHL partner sites
(SPI)....Pushing for "freedom of choice" for beverage
consumers, PepsiCo CEO Phil Marineau announced a deal to
distribute Pepsi and Diet Pepsi on American Airlines without
seeking to be that airline's exclusive soda. American
currently distributes Coke (AD AGE, 5/15)....MLB's 4-on-4
whiffle ball tournament, Yard Ball, sponsored by True Value,
will visit 10 U.S. cities during its inaugural '98 Tour
(MLB)....Jazz G Jeff Hornacek appears in a PSA on the fun of
reading this Sunday, during NBC's NBA playoff action.
Hornacek: "Don't be afraid to read to your kids"
(NBAE)....Snapple has become the official beverage of the
inaugural Junior Goodwill Games (Snapple).
