SBD/15/Sponsorships Advertising Marketing

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  • KNOCK ON WOOD: CUBS PITCHER DRAWING NATIONAL ATTENTION

              Both baseball fans and corporate America are "reacting"
         to Cubs P Kerry Wood, according to Andy Friedlander of the
         FT. WORTH STAR-TELEGRAM.  Wood's agent Joe Sambito, of
         Hendricks Management, said that Wood has fielded two dozen
         or more endorsement offers "but has not accepted any of
         them."  Sambito: "[M]aybe he'll do some of it later, when he
         feels more comfortable with it."  Mike Wisniewski,
         Merchandising Dir for Odgen Entertainment, which handles the
         Cubs' merchandise, said manufacturers wanted to start
         producing Wood merchandise, but he hit "so quick they
         weren't ready.  Companies call me and ask, 'Do you have a
         picture of this guy?  We don't know what he looks like.' 
         They call and ask me what his number is. ... The demand is
         there."  TX-based Pinnacle will release 5,000 special Wood
         trading cards in August (STAR-TELEGRAM, 5/15).  In Chicago,
         George Lazarus writes that Kellogg's should sign Wood to
         endorse Special K cereal.  Lazarus: "Kellogg would have a
         youngster with a clean-cut image ... helping rebuild a brand
         whose sales have been on a recent slide."  Cubs VP/Marketing
         & Broadcasting John McDonough said that this year may be a
         "transition year" for Wood "in terms of discussing any
         endorsement opportunities" (CHICAGO TRIBUNE, 5/15).
    
    

    Print | Tags: Chicago Cubs, Acushnet
  • MARKETPLACE ROUND-UP

              NY-based Cliff Freeman & Partners won a Grand Clio
         award for TV advertising last night, for its ads promoting
         the "NHL on Fox."  The spots start out with sedate scenes
         from other sports "that turn into an unexpected hockey-like
         ruckus" (NEWSDAY, 5/15)....Streetball Partners (SPI), which
         will again manage the NHL's "Cup Crazy" promo, has started
         staging a series of promotional activities and special
         events at high-traffic locations of key NHL partner sites
         (SPI)....Pushing for "freedom of choice" for beverage
         consumers, PepsiCo CEO Phil Marineau announced a deal to
         distribute Pepsi and Diet Pepsi on American Airlines without
         seeking to be that airline's exclusive soda.  American
         currently distributes Coke (AD AGE, 5/15)....MLB's 4-on-4
         whiffle ball tournament, Yard Ball, sponsored by True Value,
         will visit 10 U.S. cities during its inaugural '98 Tour
         (MLB)....Jazz G Jeff Hornacek appears in a PSA on the fun of
         reading this Sunday, during NBC's NBA playoff action. 
         Hornacek: "Don't be afraid to read to your kids"
         (NBAE)....Snapple has become the official beverage of the
         inaugural Junior Goodwill Games (Snapple).
    
    

    Print | Tags: American Airlines, Coca-Cola, MLB, NBA, NBC, News Corp./Fox, NHL, PepsiCo, Utah Jazz
  • OFF-THE-LINKS: CALLAWAY CUTS PRICES OF BIG BERTHA

              Callaway Golf Co. announced that it has reduced the
         U.S. wholesale prices of its current metal-woods, effective
         immediately.  In addition, the company announced that it is
         extending its payment terms offered to domestic customers to
         be more in line with industry practices (Callaway).  The
         company did not specify how much prices will be reduced, or
         complete payment terms for its customers (THE DAILY).
              GOLF NOTES: The PGA Tour Int'l Federation has awarded
         the global promotional launch of the World Golf Championship
         to IL-based Foote, Cone & Belding.  The $4M account will
         include full use of FCB's global ad resources and the Sports
         Marketing unit of FCB/San Francisco.  Impact Communications
         Group, a division of FCB parent True North Comm., will
         handle sales promotion activity for the account (PGA Tour).
         ...Hewlett-Packard has agreed to become the Presenting
         Sponsor of the EMC Kaanapali Classic on the Senior PGA Tour. 
         EMC, which has been presenting sponsor of the event since
         '95, will now title sponsor the event through 2001. The deal
         was handled by MA-based Woolf Associates (Woolf)....As part
         of its '98 Father's Day promo, Eddie Bauer will give away a
         copy of the Microsoft Golf '98 Special Edition CD-ROM game
         to customers who purchase $75 worth or more of Eddie Bauer
         merchandise.  The promo runs June 1-June 21 (Microsoft).
    
    

    Print | Tags: Callaway Golf, Microsoft, PGA Tour
  • RACING NEWS & NOTES: NO BULL, WINSTON OUT OF PROMOTION TITLE

              NASCAR announced a licensing agreement giving Hasbro
         the rights to produce NASCAR-themed collectible diecast
         cars, radio-controlled cars, games and puzzles.  As part of
         the deal, all Hasbro stock car racing toys will carry the
         official NASCAR or NASCAR 50th Anniversary logos (NASCAR).
              FROM THE BRICKYARD: At the Indy 500, Buddy Lazier has
         signed a sponsorship deal with Coors Light for the remainder
         of the season.  Lyn St. James has secured associate
         sponsorships from The Spirit of San Antonio, a civic promo
         group, and Biomet, a manufacturer of implants and orthopedic
         supplies (AUTOWEEK, 5/18 issue).  In other news, Indy 500
         driver Greg Ray has signed a $20,000-plus sponsorship deal
         with Gloves, a new skin moisturizer (SPEEDNET, 5/15).  
              TRACK NEWS & NOTES: R.J. Reynolds made "a slick name
         change" for its $1M NASCAR promo, scrapping last year's
         Winston Million in favor of the Winston No Bull 5.  The name
         could partly be attributed to the on-going efforts to ban
         cigarette advertising at sporting events (Cleveland PLAIN-
         DEALER, 5/12)....IMG Motorsports re-signed Miller Brewing as
         the official beverage sponsor for this year's ITT Automotive
         Detroit Grand Prix, and inked deals with local Detroit-area
         sponsors Big Buck Brewery and Atwater Block Brewery (IMG)
         ....MI-based Penske Motorsports lost $1.65M, or $0.12 per
         share, on revenues of $10.13M for the first quarter of '98. 
         Penske lost $1.5M, or $0.11 per share, on revenues of $5.37M
         in the same quarter in '97 (DETROIT FREE PRESS, 5/15)
    
    

    Print | Tags: IMG, Int'l Speedway Corp., NASCAR, R J Reynolds
  • WORKERS, CRITICS, TAKE CLOSER LOOK AT NIKE INITIATIVES

              Nike faces "a tough sales job" for its factory-
         improvement program, judging by "skeptical reactions" from
         Indonesian Nike workers, according to Richard Read of the
         Portland OREGONIAN, reporting from a Nike-contracted factory
         in Tangerang, Indonesia.  Factory worker Dominguez Pirida:
         "What can you expect from something grand like this from
         Nike?  Factory managers lie so often, I don't think I can
         trust it."  More Pirida: "I don't really know what to think
         of [Nike Chair] Phil Knight.  Even during Nike's heyday, the
         wage increases were meager" (OREGONIAN, 5/14).
              OTHER VIEWS: In Portland, an OREGONIAN editorial stated
         that Nike "gets it now," and that its planned reforms "seem
         significant. ... Give Nike credit for doing better by its
         workers -- and for potentially setting a new, higher
         standard for other companies doing business in the world's
         poorest countries" (OREGONIAN, 5/14).  The Minnesota STAR
         TRIBUNE editorializes that Nike's announcement "is plainly a
         victory for its Asian workers and for human-rights
         advocates."  It states: "Nike has been an industry pioneer
         in one concept after another -- global sourcing, celebrity
         endorsements, saturation marketing.  This week's
         announcement should pave the way for another industry trend:
         a framework for globalization that serves the shoemaker in
         Vietnam as well the shoe buyer in Minneapolis" (Minneapolis
         STAR TRIBUNE, 5/15).  A DETROIT FREE PRESS editorial states
         that Nike's "laudable efforts are only a few of many
         important changes Nike needs to make," including raising the
         minimum wage at its factories: "The changes announced this
         week are a good start -- but should be just a start.  Come
         on, Nike.  Just do it" (DETROIT FREE PRESS, 5/15).  In N.Y.,
         Phil Mushnick writes that for a company that "for years
         insisted that there are no problems in its Third World
         factories, Nike now seems extremely eager to let us know
         that it plans to spend a lot of time and money to fix
         problems that don't exist" (N.Y. POST, 5/15). 
      
    

    Print | Tags: Nike
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