SBD/12/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          LIKE FATHER, LIKE SON: BRANDWEEK's Terry Lefton reports
     that both Peyton Manning and his father, Archie, were signed
     last week by adidas.  The company "will pump up" the
     family's Manning Passing Academy camps as part of the deal. 
     Lefton adds that adidas has also signed "a quartet" of Bucs
     players, the first NFL team it will provide with uniforms
     and sideline wear....Kordell Stewart has signed a two-year,
     "low six-figure" deal for Midway's "NFL Blitz" video game. 
     Stewart will appear in spots for Midway, part of a $5.5M
     marketing push behind the fall launch of Blitz....CA-based
     Management Plus is now representing Oscar de La Hoya for
     marketing deals (Terry Lefton, BRANDWEEK, 5/11 issue).
          NOTES: The Boston Lager billboard on the outfield wall
     of a little league facility in Newton, MA, which has been up
     for five years, "will now stay down for good."  The sign was
     removed from the field last week due to parental protest
     (ADWEEK, 5/11 issue)....MLBP announced that CO-based Zephyr
     Graf-X has joined the Minor League licensing program to
     produce fitted adjustable replica and non-replica caps for
     158 Minor League teams.  The deal runs from '98-2000 (MLBP).
     ....Columbia Sportswear opened its first retail store in
     Nagoya, Japan.  The 1,152-square-foot shop opened March 14
     (Columbia)....Hibbett Sporting Goods opened 15 new stores in
     the first quarter of '98 -- with initial stores in TX and IN
     -- bringing its total to 135 stores in 16 states (Hibbett). 

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