Bengals, County Reach Stadium Upgrades Deal Colts To Remain With Irsays Long Term Judge Denies NFL Concussion Settlement Colts To Launch On-Demand Video App Minding My Business With Ryan Huzjak Trump Declares Interest In Buying Bills NFL Media COO Brian Rolapp Sits For Q&A 49ers, S.F. Battling Over McCartney Concert? Bills Prepare Portfolio For Potential Buyers Jets Conduct Focus Group To Gauge Fan Experience
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SBD/12/Sponsorships Advertising Marketing
Published May 12, 1998
LIKE FATHER, LIKE SON: BRANDWEEK's Terry Lefton reports that both Peyton Manning and his father, Archie, were signed last week by adidas. The company "will pump up" the family's Manning Passing Academy camps as part of the deal. Lefton adds that adidas has also signed "a quartet" of Bucs players, the first NFL team it will provide with uniforms and sideline wear....Kordell Stewart has signed a two-year, "low six-figure" deal for Midway's "NFL Blitz" video game. Stewart will appear in spots for Midway, part of a $5.5M marketing push behind the fall launch of Blitz....CA-based Management Plus is now representing Oscar de La Hoya for marketing deals (Terry Lefton, BRANDWEEK, 5/11 issue). NOTES: The Boston Lager billboard on the outfield wall of a little league facility in Newton, MA, which has been up for five years, "will now stay down for good." The sign was removed from the field last week due to parental protest (ADWEEK, 5/11 issue)....MLBP announced that CO-based Zephyr Graf-X has joined the Minor League licensing program to produce fitted adjustable replica and non-replica caps for 158 Minor League teams. The deal runs from '98-2000 (MLBP). ....Columbia Sportswear opened its first retail store in Nagoya, Japan. The 1,152-square-foot shop opened March 14 (Columbia)....Hibbett Sporting Goods opened 15 new stores in the first quarter of '98 -- with initial stores in TX and IN -- bringing its total to 135 stores in 16 states (Hibbett).