In Boston, Mike Barnicle on the Boston Lager billboard
at a little league park in Newton, MA: "It's a bad sign when
adults figure their own kids are such weak little simpletons
that they might commit an error based on a billboard when
any sane liberal knows: Ads don't drink. People do"
(BOSTON GLOBE, 5/10)....Also in Boston, Ron Borges reported
that calls to Logo Athletic for Peyton Manning's No. 18
Colts jersey "have been unprecedented." Logo, which cannot
sell the jerseys until Manning signs with the Colts, has
printed more than 3,000 (BOSTON GLOBE, 5/10).....Following
his MLB record-tying 20 strikeout performance, Kerry Wood's
agent Randy Hendricks is "cautious" about Woods' endorsement
potential: "It's not likely people are going to see one game
and say, 'Get this guy on Taco Bell tomorrow.' ... [I]n the
case of a baseball player, you don't have to have that quick
an uptake" (AP/Mult., 5/10)....BUSINESS WEEK profiles the
golf club market, noting that in '96, domestic sales of the
top 25 golf clubmakers totaled $1.6B, up from $1.3B in '95
(BUSINESS WEEK, 5/18 issue)....ENTERTAINMENT WEEKLY's Tricia
Lane reports on auto racing in Hollywood, and notes that "no
fewer than 10 auto-racing movies" are in production and that
"celeb interest in motor sports is also hitting the red
line" (Tricia Lane, ENTERTAINMENT WEEKLY, 5/15 issue).
