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PHOENIX LIFE INSURANCE EYES SPONSORSHIP OF SILVER BULLETS
Published May 11, 1998
Phoenix Home Life Mutual Insurance Co. has contacted Silver Bullets co-Owner Bob Hope about becoming the primary sponsor of the women's baseball team, according to Jeff Jacobs of the HARTFORD COURANT. Hope: "We've been told Hartford wants to be the women's sports capital and we feel we could be a strong part of this." The Silver Bullets announced last month that they would not play this summer after being unable to find a primary sponsor since Coors' decision not to renew last year. But Hope said that if Phoenix supports the league, the team could play this summer. Hope was contacted by the Hartford Women's Sports Council and he forwarded the team's financial data to Phoenix. He was told that New Britain, CT, would serve as the team's initial home, but a site in Hartford could be "used in the future." It will cost about $1.5M a year to sponsor the team (Jeff Jacobs, HARTFORD COURANT, 5/9).