SI MAKES PERSONNEL MOVES IN MARKETING, SALES AND AD DEPT.
Published April 30, 1998
Sports Illustrated has announced staff changes in its Marketing, Sales Development, and Ad Sales departments. JIM WHITELAW has been promoted to Olympic Director and will manage the SI's worldwide Olympic sponsorship that runs through 2004. MARTHA MCMAHON has been promoted from Event Manager to Event Marketing Dir. MICHAEL MCNEIL joins SI as Dir of Retail Marketing. McNeil was Dir of National Accounts for NBAP's Consumer Products Group. KAREN TRAVIS joins SI's NY office as Account Manager. She was at Woman's Day. MARK SPEHAR, formerly of Entertainment Weekly, joins SI's Boston office as an Account Manager (SI).