SBD/30/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          MORE WITH MICK: N.Y. POST gossip columnist Neal Travis
     reports that ICM, which recently signed to rep Mickey
     Mantle's widow and three sons in future entertainment deals,
     "has no handle" on Mantle's "longtime mistress and agent,"
     Greer Johnson, who is "well along with her own book about
     life with The Mick."  Travis adds that Greer's book is
     attracting "film and TV interest" (N.Y. POST, 4/30).
          NOTES: In Ft. Worth, Jimmy Burch reports that
     negotiations "are ongoing" to extend MasterCard's title
     sponsorship of the PGA Tour's Colonial tournament. 
     MasterCard is in its final year as title sponsor, with a
     one-year option to extend the pact to '99 (STAR-TELEGRAM,
     4/30)....Buick renewed its commitment to the Buick Open,
     announcing that the tournament will continue at Warwick
     Hills Golf & Country Club in Grand Blanc, MI, through 2002
     (Buick)....Budweiser's Louie the Lizard will be featured on
     the car of NHRA Top Fuel dragster Kenny Bernstein during the
     Lone Star Nationals this weekend at Texas Motorplex (USA
     TODAY, 4/30)....Wong Doody won the Grandy Award at the 34th
     annual Int'l Andy Awards for creativity for a TV campaign
     for the Sonics.  Doody won $50,000 (N.Y. TIMES, 4/30)....As
     part of his settlement with former NBA star Kareem Abdul-
     Jabbar, Dolphins RB Karim Abdul-Jabbar will be know as
     "Abdul" for the purposes of commercialism (Mult., 4/30).

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