Jerry Jones Instrumental In Raiders Vote Lakers' Jim Buss Resigns As Co-Trusteee WGC-Match Play Staying In Austin Long Term? A-B InBev Makes Changes To Sports Marketing Sacramento, Kings To Refinance '97 Arena Loan Budweiser Unveils Limited Edition MLB Team Cans Officials Look For Shell PGA Tour Replacement Former Bulls GM Krause Passes Away At 77 LeBron Says Issue Of Resting Players Is About Him Jazz Upgrading Plastic Seats At Arena
SBD/30/Sponsorships Advertising Marketing
Published April 30, 1998
MORE WITH MICK: N.Y. POST gossip columnist Neal Travis reports that ICM, which recently signed to rep Mickey Mantle's widow and three sons in future entertainment deals, "has no handle" on Mantle's "longtime mistress and agent," Greer Johnson, who is "well along with her own book about life with The Mick." Travis adds that Greer's book is attracting "film and TV interest" (N.Y. POST, 4/30). NOTES: In Ft. Worth, Jimmy Burch reports that negotiations "are ongoing" to extend MasterCard's title sponsorship of the PGA Tour's Colonial tournament. MasterCard is in its final year as title sponsor, with a one-year option to extend the pact to '99 (STAR-TELEGRAM, 4/30)....Buick renewed its commitment to the Buick Open, announcing that the tournament will continue at Warwick Hills Golf & Country Club in Grand Blanc, MI, through 2002 (Buick)....Budweiser's Louie the Lizard will be featured on the car of NHRA Top Fuel dragster Kenny Bernstein during the Lone Star Nationals this weekend at Texas Motorplex (USA TODAY, 4/30)....Wong Doody won the Grandy Award at the 34th annual Int'l Andy Awards for creativity for a TV campaign for the Sonics. Doody won $50,000 (N.Y. TIMES, 4/30)....As part of his settlement with former NBA star Kareem Abdul- Jabbar, Dolphins RB Karim Abdul-Jabbar will be know as "Abdul" for the purposes of commercialism (Mult., 4/30).