Mickey Mantle Properties has hired CA-based Int'l
Creative Management (ICM) for representation in the motion
picture, TV, endorsement, interactive, literary and
commercial areas (ICM)....USA TODAY's Steve Ballard charts
Lyn St. James' quest for additional sponsors before she
races for the Indy 500. Lyn St. James Racing currently
receives financial support from Lifetime TV (USA TODAY,
4/29)....Spalding Sports Worldwide, effective April 30, will
end its agency relationship with NJ-based The Sherry Group
which has handled Spalding since '92 (BRANDWEEK, 4/27
issue)....USA TODAY's Carolyn White reports that more people
are following the Whitbread yacht race due to expanded news
coverage and an up-to-date Web site that averages 13 million
hits per day. EF Education, which spent $18M to sponsor two
boats, will conduct a study at the conclusion of the event
to measure the financial impact of its sponsorship, based on
how much it would cost to launch a similar campaign using
more traditional advertising (USA TODAY, 4/29)....Alexi
Lalas has become the first-ever spokesperson for Sybase,
Inc., the official software supplier to France '98 World Cup
(SportsNet)....Clash F Eric Wynalda signed as a partner with
the Official All Star Cafe, and will be featured in all of
the Official All Star Cafe venues worldwide (SportsNet).
CORRECTION: A report cited in THE DAILY on Tuesday
incorrectly characterized ISI CEO Frank Vuono's relationship
with the NFL's QB Club. Vuono did help create the group but
he never held an interest in the organization.
