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SPONSORSHIP IN AUTO RACING CONFERENCE COMING MAY 12 & 13

          Last chance to register!  Sponsorship in Auto Racing
     Conference -- May 12 & 13, Charlotte Motor Speedway. 
     Companies already registered include: Coca-Cola, Texaco,
     Fleetwood Enterprises, General Mills, Snap-On Tools, M&M
     Mars, Roush Racing, Valvoline, Bell South, Castrol, Ford
     Motors, Exxon USA, Michelin, Sports Illustrated ... plus
     many others.  Learn how to capitalize on the boom in motor
     sports.  Topics include how to select the right sponsorship
     for your brand, promotion strategies, exposure, retail
     integration, hospitality, managing budgets, working with
     drivers, teams and racetracks.  Hear case studies from: MCI,
     Slim Jim, CART, Jarrett Enterprises, Royal Crown Beverages,
     EasyCare, Charlotte Motor Speedway and others.  Fee $1,195. 
     Call Strategic Research Institute at 800-599-4950 to request
     a brochure and mention that you saw it in THE DAILY.


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SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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