Silver Optimistic About New Bucks' Arena Roberts Challenges Silver As She Settles In 2014 Reader Survey: NBA App Review: Cavaliers For iPhone Bucks' Edens Outlines Downtown Arena Vision Roberts Says Taylor Suspension Was Excessive Sonic Signs Durant As First Athlete Endorser Hornets' Taylor Suspended 24 Games Fox Sports Promotes NBA In-Market Streaming Bucks, UWM Meet About Future Of Panther Arena
SBD/28/Sponsorships Advertising Marketing
EYEING A NEW CHUCK TAILOR? NBA PLAYERS CALL FASHION POLICE
Published April 28, 1998
Considering that the "average man still considers himself to be a fashion illiterate, professional basketball is fashion central," according to Robin Givhan of the WASHINGTON POST, who examined the menswear industry's impact on today's NBA under the header, "Fashion At The Highest Level." Givhan writes that the men's clothing industry "is an untapped gold mine," adding that from a marketing standpoint, basketball players and coaches "are valuable personalities," and that the NBA is "a natural selling stage" for the industry. Donna Karan Menswear President Linda Beauchamp: "Sports people today are what Hollywood was in the '20's and '30s. ... Men hold sports in the highest esteem." Givhan adds that NBA coaches are also part of the "fashion club," as the industry "has recognized coaches as the perfect pitchmen to reach a virtually untapped segment" of the men's clothing market (WASHINGTON POST, 4/28).