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EYEING A NEW CHUCK TAILOR? NBA PLAYERS CALL FASHION POLICE
Published April 28, 1998
Considering that the "average man still considers himself to be a fashion illiterate, professional basketball is fashion central," according to Robin Givhan of the WASHINGTON POST, who examined the menswear industry's impact on today's NBA under the header, "Fashion At The Highest Level." Givhan writes that the men's clothing industry "is an untapped gold mine," adding that from a marketing standpoint, basketball players and coaches "are valuable personalities," and that the NBA is "a natural selling stage" for the industry. Donna Karan Menswear President Linda Beauchamp: "Sports people today are what Hollywood was in the '20's and '30s. ... Men hold sports in the highest esteem." Givhan adds that NBA coaches are also part of the "fashion club," as the industry "has recognized coaches as the perfect pitchmen to reach a virtually untapped segment" of the men's clothing market (WASHINGTON POST, 4/28).