Iguodala Settling In To Role With Twice CAA Sports Reps First Two NBA Draft Picks Ressler Will Have Final Say For Hawks Oubre Jr. Leads NBA Draft Fashion Knicks Rebuild Begins With Porzingis Pick 76ers Rebuild Takes Shape With Okafor Pick Hornets Unveil Black Alternate Uniform Mixed Reviews For Hawks' New Uniform Designs Digital Brand Value For NBA Draft Prospects Sources: No Punishment For 76ers Over Cap
SBD/28/Sponsorships Advertising Marketing
EYEING A NEW CHUCK TAILOR? NBA PLAYERS CALL FASHION POLICE
Published April 28, 1998
Considering that the "average man still considers himself to be a fashion illiterate, professional basketball is fashion central," according to Robin Givhan of the WASHINGTON POST, who examined the menswear industry's impact on today's NBA under the header, "Fashion At The Highest Level." Givhan writes that the men's clothing industry "is an untapped gold mine," adding that from a marketing standpoint, basketball players and coaches "are valuable personalities," and that the NBA is "a natural selling stage" for the industry. Donna Karan Menswear President Linda Beauchamp: "Sports people today are what Hollywood was in the '20's and '30s. ... Men hold sports in the highest esteem." Givhan adds that NBA coaches are also part of the "fashion club," as the industry "has recognized coaches as the perfect pitchmen to reach a virtually untapped segment" of the men's clothing market (WASHINGTON POST, 4/28).