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ESPN LOOKS TO ADD KNOCKOUT PUNCH TO CLASSIC SPORTS LINEUP

          ESPN "is in talks to acquire" Big Fights Inc., which
     holds "an enormous collection of historic boxing footage,"
     according to Jon Elsen of the N.Y. POST.  ESPN is "likely to
     pay" $100M to acquire Big Fights, and a deal is expected "in
     the next several weeks."  Big Fights, headed by Mike Tyson's
     former business manager William Cayton, has a library of
     some 18,000 fight films, including bouts of Joe Louis, Jack
     Dempsey and Sugar Ray Robinson, in addition to footage of
     Olympics, MSG events and other "classic pool matches." 
     Elsen adds that ESPN will use the fight library "primarily"
     for its Classic Sports Network (N.Y. POST, 4/27).
          LOCAL VOCALS: In K.C., Jeffrey Flanagan reported that
     with ESPN expected to raise cable rates 20% annually during
     the next eight years, local cable companies are "bracing
     themselves for the worst."  Overland Park TCI GM Dennis
     Jadlot: "We can't consider not carrying it.  ESPN is so
     popular we are bound to carry it on a basic level."  But
     American Cablevision VP/Public Affairs Carol Rothwell said
     the rate increases will "make every cable company think
     about programming alternatives.  The ideal situation would
     be to make it (ESPN) a separate option" (K.C. STAR, 4/26). 
          SHEER STRENGTH: On "Moneyline," CNN's Susan Lisovicz
     reported on the troubles of Walt Disney Co.'s ABC TV
     network, noting declining ratings and its fourth-place
     finish in the February sweeps.  But Lisovicz said that
     Disney "is skillfully expanding the brand appeal of ESPN." 
     Ladenberg, Thallman Managing Dir Porter Bibb: "ESPN is
     probably the crown jewel of the ABC/Cap Cities universe.  It
     is rapidly becoming the dominant force in sports media and
     entertainment" ("Moneyline," CNN, 4/24).

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