Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

4.27.1998

          Thomson Consumer Electronics, producer of the RCA
     brand, has extended its title sponsorship of the RCA tennis
     Championships another year to include the '99 tournament
     (INDIANAPOLIS STAR-NEWS, 4/24)....In the WALL STREET
     JOURNAL, Axel Threlfall writes on insurance companies
     backing promotional give-a-ways under the header, "Insurers
     Back Marketers' Contest Awards."  Threlfall reports that
     premiums for $1M prizes "run the gamut" from 1% to 30% (WALL
     STREET JOURNAL, 4/27)....In Baltimore, June Arney profiles
     how Swedish communication company EF Education is using its
     sponsorship of the Whitbread racing yachts, EF Language and
     EF Education, to increase brand recognition (Baltimore SUN,
     4/27)....In N.Y., Emily Guest profiled Bonnie Erickson and
     Wayde Harrison, owners of Acme Mascots, who have created 14
     major-league mascots (N.Y. DAILY NEWS, 4/26).

PREVIOUS IF COCA-COLA RE-UPS WITH NFL, IT COULD TAKE ON LOCAL FLAVOR NEXT NIKE THINKS IT CAN: COMPANY'S "JUST DO IT" TAG SET TO RETURN

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