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The Back Of The Book

ESPN CHILTON SPORTS POLL: NIKE & A-B NAMED TOP TWO SPONSORS

ESPN Chilton Sports Poll interviewed 11,227 respondents ages 12+ from April '97 through March '98. All were asked: "What company would you say is the biggest sponsor or advertiser in all of sports?" The top two answers were Nike and Anheuser-Busch. Nike was mentioned b...

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