GOIN' ROUND-N-ROUND: ROTATING SIGNAGE LEAVING ITS MARK

          NY-based ANC Sports Enterprises has signed a multi-year
     agreement with the Air Canada Centre in Toronto.  ANC will
     install more than 730 feet of its wall-mounted, backlit
     rotating signage on the fascia of the Air Canada Centre's
     stadium ring, as well as 80 feet of signage on the center-
     hung scoreboard and 70 feet of courtside signage during all
     Raptors' home games (ANC Sports).  ANC currently provides
     signage for six MLB teams, and is helping the Dodgers sell
     their signage board inventory, according to a report in
     CABLE WORLD.  The Braves are using ANC boards to "tout
     ticket sales and TBS airings of the team's games."  Turner
     Sports Sales Senior VP Mark Lazarus said that "down the
     road, the signage may be used to flag other Turner or Timer
     Warner" properties or events (CABLE WORLD, 4/20 issue).
          NOTE: NJ-based Gazelle Group has signed its first pro
     clients, the D'Backs and the Durham Bulls, to use its SignCo
     rotating signage.  The Hartford Civic Center also uses
     SignCo, in addition to several colleges (Gazelle Group).