Menu
Leagues and Governing Bodies

NEW NIKE NEMESIS? TEARDROP FORMS MINOR LEAGUE GOLF TOUR

          TearDrop Golf Co. has "pieced together a 75 event minor
     league golf tour in hopes of seeding its gear and brand"
     among golfers, according to Richard Wilner of the N.Y. POST. 
     In just its first year of business, the TearDrop Tour is
     offering roughly $4M in prize money and is attracting
     hundreds of thousands of dollars in corporate sponsorship
     money, with deals with United Airlines and Crown Royal
     already in place.  The latter will sponsor the Tour's Crown
     Royal Open in July.  Wilner writes that TearDrop has become
     "the largest developmental golf tour and is positioned as
     sort of a Double-A minor league."  Wilner equates the Nike
     Tour as the Triple-A minor league to the PGA Tour.  TearDrop
     CEO Rudy Slucker said that while the top 15 players on its
     tour will not automatically make the PGA Tour, as Nike's top
     finishers do, he considers the Nike Tour "a rival and will
     look to grow his tour's purses to Nike Tour levels."  The
     Nike Tour has a total purse of $7.4M compared to TearDrop's
     $4M (Richard Wilner, N.Y. POST, 4/24).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1998/04/24/Leagues-Governing-Bodies/NEW-NIKE-NEMESIS-TEARDROP-FORMS-MINOR-LEAGUE-GOLF-TOUR.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1998/04/24/Leagues-Governing-Bodies/NEW-NIKE-NEMESIS-TEARDROP-FORMS-MINOR-LEAGUE-GOLF-TOUR.aspx

CLOSE