SBD/23/Sports Media

MEDIA NOTES

          TV: Hall of Fame RB John Riggins will join WFAN's Chris
     Russo as co-host of "Riggins and Russo Live," an NFL pregame
     show which will air on N.Y.'s WCBS-TV Sundays at 11:00am
     this season.  The duo will also contribute to the station's
     "Sports Rap" Sunday night highlights show during the season
     (N.Y. POST, 4/23)....In Boston, Bob Ryan, on NBC NBA 
     analyst Doug Collins: "When he's done completing a thought,
     Isiah Thomas might just as well head to the men's room,
     because it's all been said" (BOSTON GLOBE, 4/23)....In Las
     Vegas, Tim Graham rated sports broadcasters and called
     ESPN's Chris Berman the "most overrated sportscaster in the
     history of the profession." Graham cited NHL announcer Bill
     Clement as the "most underrated," and wrote that MSNBC's
     Keith Olbermann is "right where he belongs. ... Olbermann is
     finding out he needed 'SportsCenter' much more than it
     needed him" (LAS VEGAS SUN, 4/22)....In '99, the PGA Tour
     will broadcast 196 hours of early-round coverage of its
     events in int'l markets, an increase of 59% from this year. 
     Weekend coverage will rise 14%, and total hours of int'l
     coverage will jump 32% (GOLFWEEK, 4/18 issue)....NHL Rangers
     F Kevin Stevens and Panthers F Bill Lindsey will serve as
     guest analysts on ESPN2's "NHL 2Night" throughout the first
     round of the NHL playoffs (ESPN2).      
          NOTES: Traffic to ESPN SportsZone, NFL.com and a
     special NFL Draft site accessible from both sites generated
     more than 34 million page views and 4.7 million visits last
     weekend (ESPN)....In N.Y., Paul Tharp reports that magazine
     launches numbered 852 last year, down from a record 933
     startups in '97.  Experts say, however, that the "cooling-
     off" of the magazine boom "is only temporary."  Sports
     titles were the second-most-popular category of startups
     last year, with 103 titles launched (N.Y. POST, 4/23).

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