Nike Shifts Approach To Sponsorship As NBA Evolves Baseball HOF Expecting Another Large Crowd Yankees Embracing Youth Movement Jose Bautista's Contract Has Attendance Incentive Schefter Steps Down From Pac Pro Football Role MLBAM, NBC Reach Streaming Deal Van Pelt, King Discuss Evolution Of "SportsCenter" Price Chopper Becomes Royals' Official Grocer President Obama Welcomes Cubs To White House Nike Will Not Include Sleeves On NBA Jerseys
SBD/23/Sponsorships Advertising Marketing
Published April 23, 1998
Following last week's endorsement deal with Links Direct, SI's "Golf Plus" notes that Fuzzy Zoeller "completed the six-step program of image rehab: gaffe, denial, loss of endorsements, apology, reacceptance, endorsements regained" (SI, 4/27 issue)....Pacific Trading Cards signed Padres OF Tony Gwynn as its spokesperson. Gwynn will appear in all print and TV ads, as well as on display boxes, wrappers and other promo materials during the '98 season (O.C. REGISTER, 4/22)....Jaguars QB Mark Brunell was named spokesperson for Players Inc, the marketing arm of the NFLPA (Players Inc). NOTES: TX-based Duckster, a maker of golf rain gear, shirts and hats, has purchased Pro-Line Cap, which makes headwear for sports teams, corporations, colleges and related entities. Bill McCoy, a member of Duckster's board of directors, has been named President of Pro-Line (FT. WORTH STAR-TELEGRAM, 4/23)....ESPN's Pro Beach Hockey will feature the first-ever continuous rotational signage for hockey supplied by ANC Sports. ANC will supply 100 feet of its Space and Time signage (PBH)....Gatorade will sponsor "Breaking Barriers: It's a Complete Game," a new, multi- curricular classroom educational program that uses the story of Jackie Robinson to teach kids about American history, life skills and ideals (MLB)....In Italy, "some lawmakers want to sever that country's soccer ties with Nike over allegations of labor abuse in Nike's Asian factories. A leftist political party is behind the effort which gained steam recently when the Italian team unveiled their World Cup uniforms that features a Nike swoosh on the chest" (Bob Ley, "SportsCenter," ESPN, 4/22).