SBD/23/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

          Following last week's endorsement deal with Links
     Direct, SI's "Golf Plus" notes that Fuzzy Zoeller "completed
     the six-step program of image rehab: gaffe, denial, loss of
     endorsements, apology, reacceptance, endorsements regained"
     (SI, 4/27 issue)....Pacific Trading Cards signed Padres OF
     Tony Gwynn as its spokesperson.  Gwynn will appear in all
     print and TV ads, as well as on display boxes, wrappers and
     other promo materials during the '98 season (O.C. REGISTER,
     4/22)....Jaguars QB Mark Brunell was named spokesperson for
     Players Inc, the marketing arm of the NFLPA (Players Inc).  
          NOTES: TX-based Duckster, a maker of golf rain gear,
     shirts and hats, has purchased Pro-Line Cap, which makes
     headwear for sports teams, corporations, colleges and
     related entities.  Bill McCoy, a member of Duckster's board
     of directors, has been named President of Pro-Line (FT.
     WORTH STAR-TELEGRAM, 4/23)....ESPN's Pro Beach Hockey will
     feature the first-ever continuous rotational signage for
     hockey supplied by ANC Sports.  ANC will supply 100 feet of
     its Space and Time signage (PBH)....Gatorade will sponsor
     "Breaking Barriers: It's a Complete Game," a new, multi-
     curricular classroom educational program that uses the story
     of Jackie Robinson to teach kids about American history,
     life skills and ideals (MLB)....In Italy, "some lawmakers
     want to sever that country's soccer ties with Nike over
     allegations of labor abuse in Nike's Asian factories.  A
     leftist political party is behind the effort which gained
     steam recently when the Italian team unveiled their World
     Cup uniforms that features a Nike swoosh on the chest" (Bob
     Ley, "SportsCenter," ESPN, 4/22).

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