Over 80% of people who watched the U.S. women's ice hockey team during the Winter Olympics are now somewhat or very likely to watch a women's hockey game in the future, according to a survey by THE SPORTS BUSINESS DAILY and the Fox Sports/TMG Poll. The survey also shows that over 80% of men who watched the U.S. women's team are now somewhat or very likely to watch men's hockey in the future. Fox Sports/TMG Poll surveyed Americans and Canadians, ages 12+, with the first question asked of 1,009 respondents, while the last two had a sample size of 310 respondents. The survey was taken in March '98 (THE DAILY):
| DID YOU WATCH ANY GAMES OF THE
USA WOMEN'S ICE HOCKEY TEAM? |
| TOTAL | MALE | FEMALE |
| YES | 30.7% | 32.5% | 29.1% |
| NO | 68.4% | 66.1% | 70.5% |
| NO ANSWER | 0.9% | 1.4% | 0.4% |
| |
| AS A RESULT OF WATCHING OLYMPIC
WOMEN'S ICE HOCKEY,
HOW LIKELY ARE YOU TO WATCH WOMEN'S
ICE HOCKEY IN THE FUTURE? |
| TOTAL | MALE | FEMALE |
| VERY LIKELY | 29.7% | 28.1% | 31.3% |
| SOMEWHAT LIKELY | 53.9% | 55.0% | 52.7% |
| NOT AT ALL LIKELY | 15.2% | 16.9% | 13.3% |
| NO ANSWER | 1.3% | 0.0% | 2.7% |
| |
| AS A RESULT OF WATCHING OLYMPIC
WOMEN'S ICE HOCKEY,
HOW LIKELY ARE YOU TO WATCH MEN'S
ICE HOCKEY IN THE FUTURE? |
| TOTAL | MALE | FEMALE |
| VERY LIKELY | 33.2% | 40.6% | 25.3% |
| SOMEWHAT LIKELY | 43.2% | 43.8% | 42.7% |
| NOT AT ALL LIKELY | 22.9% | 15.6% | 30.7% |
| NO ANSWER | 0.6% | 0.0% | 1.4% |
