SportsLine USA announced a record revenue and site
traffic for the first quarter ended March 31. Revenue
increased 359% to $6.79M in the first quarter '98 from
$1.48M during the same period of '97. SportsLine's net loss
for the quarter was $9.01M or $0.56 per share, compared to
$6.23M or $0.67 per share in the first quarter of '97. The
company's financial results for all periods have been
adjusted retroactively to include the results of GolfWeb,
which SportsLine acquired in January '98. Traffic to
SportsLine's Web sites during the first quarter of '98 grew
383% to 4.22 million page views per day, compared to 875,000
per day during the same period of '97. Average daily visits
increased 417% to 656,000, compared to 127,000 last year.
ADVERTISING: Ad revenue during the first quarter of '98
grew to approximately $4.42M, an increase of 465% over the
same period in '97. During the quarter, SportsLine added
such advertisers as British Airways, Campbell's Soup, Godiva
Chocolate, DuPont, BMW, Saturn, Comdisco, Nextel, Mazda,
LifeSavers and RCA. SportsLine netted about $2.3M in ad
revenue from major sponsors of CBS SportsLine's Olympic Web
pages. SportsLine's "E-Commerce" revenue also grew during
the quarter, to $467,000, an increase of 198% (SportsLine).