DON CHERRY TOO TART FOR BELL CANADA'S QUEBEC DIVISION

          Bell Canada's Quebec division has stopped sponsoring
     Don Cherry's "Coach's Corner," accusing him of using his
     role on CBC's "Hockey Night In Canada" to utter "gross
     statements" about francophones, according to Sandro Contenta
     of the TORONTO STAR.  Bell Canada's Quebec spokesperson
     Julie Lavoie said that the decision came after "a dozen Bell
     customers complained about Cherry."  Lavoie: "As a company,
     we didn't want to be associated with a show where gross
     statements are made about francophones, who make up a
     majority of our clients in Quebec."  Cherry had no comment. 
     The sponsorship, which consisted of flashing the Bell logo
     during Coach's Corner, was removed last week (TORONTO STAR,
     4/16).  Bell Canada will continue to sponsor Cherry's show
     outside of Quebec (Toronto GLOBE & MAIL, 4/16).