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GOIN' DOWN IN A BLAZE OF GLORY: CONVERSE BAGS "YOUNG GUNS"
Published April 15, 1998
Converse has "scrapped plans to launch a basketball sneaker with the potentially controversial moniker 'Young Guns' for urban teen males," according to USA TODAY's Melanie Wells. An internal Converse memo obtained by USA Today "spells out plans to launch" the shoe next year "targeting urban teens who believe basketball is their 'best shot to make it big.'" The Converse document notes: "In keeping it real, however, it is important to remember that many of these young guns will not become success stories, but rather will be casualties of urban life." Converse spokesperson Jennifer Murray said that Young Guns was the "working name" for a project that was scrapped in late '97 after sales of basketball shoes dipped (USA TODAY, 4/15).