SBD/15/Sponsorships Advertising Marketing

GOIN' DOWN IN A BLAZE OF GLORY: CONVERSE BAGS "YOUNG GUNS"

          Converse has "scrapped plans to launch a basketball
     sneaker with the potentially controversial moniker 'Young
     Guns' for urban teen males," according to USA TODAY's
     Melanie Wells.  An internal Converse memo obtained by USA
     Today "spells out plans to launch" the shoe next year
     "targeting urban teens who believe basketball is their 'best
     shot to make it big.'"  The Converse document notes: "In
     keeping it real, however, it is important to remember that
     many of these young guns will not become success stories,
     but rather will be casualties of urban life."  Converse
     spokesperson Jennifer Murray said that Young Guns was the
     "working name" for a project that was scrapped in late '97
     after sales of basketball shoes dipped (USA TODAY, 4/15).

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