Converse Suing Over Chuck Taylor Copycats Converse Hires MediaVest As Ad Agency Converse Conducting Media Agency Review Converse Moving To New Boston HQs In '15 Wade's Li-Ning Announcement Expected Next Week Nike, Foot Locker Teaming On Joint Stores Dwyane Wade To Sport New Shoes In Playoffs Marketplace Round-Up Converse Splits With Ad Agency Nike Sees Increase In Q3 Profit, Sales
Upcoming Conferences and Events
SBD/15/Sponsorships Advertising Marketing
GOIN' DOWN IN A BLAZE OF GLORY: CONVERSE BAGS "YOUNG GUNS"
Published April 15, 1998
Converse has "scrapped plans to launch a basketball sneaker with the potentially controversial moniker 'Young Guns' for urban teen males," according to USA TODAY's Melanie Wells. An internal Converse memo obtained by USA Today "spells out plans to launch" the shoe next year "targeting urban teens who believe basketball is their 'best shot to make it big.'" The Converse document notes: "In keeping it real, however, it is important to remember that many of these young guns will not become success stories, but rather will be casualties of urban life." Converse spokesperson Jennifer Murray said that Young Guns was the "working name" for a project that was scrapped in late '97 after sales of basketball shoes dipped (USA TODAY, 4/15).