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SBD/15/Sponsorships Advertising Marketing
BAG THE DIME-A-MINUTE LADY; AT&T OFFERS $2M NBA SHOOTOUT
Published April 15, 1998
The NBA announced the AT&T $2M Shooutout, which offers one winner a chance to receive a first-class trip to a '98 NBA Finals Game, where they will shoot for $2M. The selected shooter will have five chances to make an NBA regulation three-point shot: the first four shots will be worth $250,000 each and the fifth shot will be worth $1M. If the shooter misses all five, they still receive $25,000. AT&T will also offer half-price rates through the NBA Playoffs on calls made to states with teams in the post-season (NBA). AD AGE's Jeff Jensen reports that the contest is open to AT&T customers only, who can enter by calling 1-888-6FINALS. AT&T will also give away 5,000 runner-up AT&T/NBA Finals pre-paid calling cards. AT&T Dir of Sponsorship & Promos Michael Murphy: "In the past, our sports marketing has been about branding, business customer hospitality and advertising. Now we're totally refocusing our sponsorships to be about adding value to our customers" (AD AGE, 4/13).