SBD/15/Sponsorships Advertising Marketing

BAG THE DIME-A-MINUTE LADY; AT&T OFFERS $2M NBA SHOOTOUT

          The NBA announced the AT&T $2M Shooutout, which offers
     one winner a chance to receive a first-class trip to a '98
     NBA Finals Game, where they will shoot for $2M. The selected
     shooter will have five chances to make an NBA regulation
     three-point shot: the first four shots will be worth
     $250,000 each and the fifth shot will be worth $1M.  If the
     shooter misses all five, they still receive $25,000.  AT&T
     will also offer half-price rates through the NBA Playoffs on
     calls made to states with teams in the post-season (NBA). 
     AD AGE's Jeff Jensen reports that the contest is open to
     AT&T customers only, who can enter by calling 1-888-6FINALS. 
     AT&T will also give away 5,000 runner-up AT&T/NBA Finals
     pre-paid calling cards.  AT&T Dir of Sponsorship & Promos
     Michael Murphy: "In the past, our sports marketing has been
     about branding, business customer hospitality and
     advertising.  Now we're totally refocusing our sponsorships
     to be about adding value to our customers" (AD AGE, 4/13). 

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