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SBD/14/Sponsorships Advertising Marketing
A DILLY OF A PICKLE: DEADMARSH PUSHES HALFKOSHER DILLS
Published April 14, 1998
Avalanche D Adam Deadmarsh will promote Deadmarsh Deli Dills, a halfkosher dill pickle new to the Denver market, according to Penny Parker of the DENVER POST. Neither the word Avalanche nor the initials of the NHL will be on the jar. Melissa Heher, Dir of Marketing of Public Label Brand Sports (PLB), the PA-based company that signed Deadmarsh to the deal: "We chose Adam because he's a cruncher player, a tough guy." Heher said her company has also signed Steelers RB Jerome Bettis to move mustard, salsa and BBQ sauce, and Indians C Sandy Alomar to sell steak sauce. Parker added that PLB "is also talking to Denver football and baseball players about condiment connections" (DENVER POST, 4/10).