Indians Use Analytics To Forecast Attendance NHL Panthers Hope Montoya Draws Cuban Fans NBC Sports Releases '14-15 NHL Schedule Bettman, NHL Honored By Green Sports Alliance Maple Leafs Name Kyle Dubas Assistant GM Red Wings To Market New Venue At Comerica Plans Unveiled For Red Wings' Arena, District Mobilitie To Install Wi-Fi At Nationwide Arena Breitling Building Bonds With Swiss NHLers Sharks' Tortora Cautious Discussing Ice Team
Upcoming Conferences and Events
SBD/14/Sponsorships Advertising Marketing
A DILLY OF A PICKLE: DEADMARSH PUSHES HALFKOSHER DILLS
Published April 14, 1998
Avalanche D Adam Deadmarsh will promote Deadmarsh Deli Dills, a halfkosher dill pickle new to the Denver market, according to Penny Parker of the DENVER POST. Neither the word Avalanche nor the initials of the NHL will be on the jar. Melissa Heher, Dir of Marketing of Public Label Brand Sports (PLB), the PA-based company that signed Deadmarsh to the deal: "We chose Adam because he's a cruncher player, a tough guy." Heher said her company has also signed Steelers RB Jerome Bettis to move mustard, salsa and BBQ sauce, and Indians C Sandy Alomar to sell steak sauce. Parker added that PLB "is also talking to Denver football and baseball players about condiment connections" (DENVER POST, 4/10).