A DILLY OF A PICKLE: DEADMARSH PUSHES HALFKOSHER DILLS

          Avalanche D Adam Deadmarsh will promote Deadmarsh Deli
     Dills, a halfkosher dill pickle new to the Denver market,
     according to Penny Parker of the DENVER POST.  Neither the
     word Avalanche nor the initials of the NHL will be on the
     jar.  Melissa Heher, Dir of Marketing of Public Label Brand
     Sports (PLB), the PA-based company that signed Deadmarsh to
     the deal: "We chose Adam because he's a cruncher player, a
     tough guy."  Heher said her company has also signed Steelers
     RB Jerome Bettis to move mustard, salsa and BBQ sauce, and
     Indians C Sandy Alomar to sell steak sauce.  Parker added
     that PLB "is also talking to Denver football and baseball
     players about condiment connections" (DENVER POST, 4/10).