SBD/31/Sports Media

MOORE BEGINS HIS "BIG ONE" PR BLITZ; ESPN ON FOREIGN LABOR

          Filmmaker Michael Moore was a guest on the "Late Show"
     with David Letterman.  Wearing a Red Wings cap, Moore
     discussed Nike's reaction to his film, "The Big One." 
     Moore: "They've been threatening and they're upset." 
     Letterman: "And you ask [Nike Chair Phil Knight] to open a
     Nike plant in Flint, your hometown, to help the economy
     there, and if he did that would you then take some stuff out
     of the interview?"  Moore: "No, I still wouldn't do it." 
     But Moore said that if Knight decides to build a factory in
     Flint before the film's opening on April 10, "Miramax has
     offered to go in and actually put a little epilogue in at
     the end of the film, showing Phil with a golden shovel." 
     Letterman: "I believe that the reason people ... take the
     labor to other countries is that it's less expensive.  But I
     just heard on the radio that a new pair of Air Jordans is a
     $150 a pair.  So how much more expensive could they possibly
     be?"  Moore: "Well, they're paying these kids over there
     $.40 an hour to work on assembly lines, teenage girls.  And
     there's shoe companies here, like Hush Puppies and New
     Balance, that make their shoes in this country.  Maybe they
     don't make as much of a profit, but they still make a profit
     and they employ people" ("Late Show," CBS, 3/30).
          OUTSIDE THE LINES: Most of ESPN's "Outside the Lines"
     on Thursday examines labor conditions at Nike's and Reebok's
     subcontracted factories in Vietnam, according to Richard
     Sandomir of the N.Y. TIMES.  Nike escorted ESPN's crew at
     its plant, while Reebok "allowed free access."  Host Bob Ley
     said that adidas would not cooperate.  Ley: "[W]e'll raise
     questions about whether the conditions are safe and whether
     the workers are getting paid what they were promised to be
     paid.  There are serious questions about the environmental
     safety of some of the workers."  At Nike's plant, Ley saw
     two incidents of physical contact between supervisors and
     workers, "which was surprising given that they knew we'd be
     there" (Richard Sandomir, N.Y. TIMES, 3/31).

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