New Sponsor Soon For Humana Challenge Patriots, Hos Morning Pep Rally Deflategate Remains Hot Topic NFL Launches YouTube Channel Lawyer: Benson Is Being Manipulated USFS Event Runs Smoothly In Greensboro Fox Adds Jeff Gordon To NASCAR Booth Winter X Draws Aspen-Record Crowd Conference USA Meeting In Boca Raton Manfred Takes Office As MLB Commissioner
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Action Performance named EDWARD BAUMAN to its Board of Directors. Bauman is the former Chair & of Blue Bell Inc. (Action Performance)....CBS named TONY TARANTO as its Dir of NFL Sales, a new position. Taranto will report to CBS VP/Sports Sales SCOTT MCGRAW (MEDIAWEEK, 3/30 issue).
Among DAVID LETTERMAN's "Top Ten Signs You Won't Be College Basketball Player Of The Year": 10) You've made more turnovers than Betty Crocker; 9) You keep asking the coach what inning it is; 6) The referee calls you for "just plain sucking;" 5) Though the coach discourages it, you show up every game dressed as an astronaut; 4) Your strategy: Take a shot, do a shot; 3) After every game, you receive a "Thank You" note from the other team; 1) Frequently called for hand-checking yourself ("Late Show," CBS, 3/30).....PAUL ALLEN donated $800,000 to the Clark County, OR, YMCA (YMCA). ...CAMMI GRANATO will be a presenter at Nickelodeon's 11th annual Kids' Choice Awards, Saturday at 8:00pm ET (HOLLYWOOD REPORTER, 3/31)...The WASHINGTON POST's Kevin Merida continues his season-long profile of Raptors rookie TRACY MCGRADY, today focusing on McGrady's earned income. Money from his endorsement deal with adidas "is funneled" through his CA-based agent ARN TELLEM, who then sends it to GA-based CSI Capital Management. CSI puts McGrady's money in an investment account at Charles Schwab & Co. That's where McGrady's paychecks from the Raptors are deposited as well. A separate firm pays his bills (WASHINGTON POST, 3/31). ....Yankees Owner GEORGE STEINBRENNER, as quoted on CBS on Sunday: "There is no owner in sports -- be it football, baseball, basketball, or hockey -- that is going to sit and tell me he's not in it for the ego" (BOSTON GLOBE, 3/31).
Demand for sports motivational speakers has risen 25% in the last year, according to CNBC's Garrett Glaser. Glaser: "Many companies are willing to pay almost any price to hear the words of a sports legend." Glaser called former Bears LB MIKE SINGLETARY a "rising star in the world of motivational speaking." Glaser: "Singletary charges around $15,000 per speech, and that doesn't include things like airplane tickets and hotel rooms if he has to travel." Top speakers include GEORGE FOREMAN, who gets "close to" $75,000 a speech, while Celtics coach RICK PITINO gets $50,000 for a two-hour talk, and Heat coach PAT RILEY gets "upwards of" $45,000 a speech ("Business Center," CNBC, 3/30).