Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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Action Performance named EDWARD BAUMAN to its Board of Directors. Bauman is the former Chair & of Blue Bell Inc. (Action Performance)....CBS named TONY TARANTO as its Dir of NFL Sales, a new position. Taranto will report to CBS VP/Sports Sales SCOTT MCGRAW (MEDIAWEEK, 3/30 issue).
Among DAVID LETTERMAN's "Top Ten Signs You Won't Be College Basketball Player Of The Year": 10) You've made more turnovers than Betty Crocker; 9) You keep asking the coach what inning it is; 6) The referee calls you for "just plain sucking;" 5) Though the coach discourages it, you show up every game dressed as an astronaut; 4) Your strategy: Take a shot, do a shot; 3) After every game, you receive a "Thank You" note from the other team; 1) Frequently called for hand-checking yourself ("Late Show," CBS, 3/30).....PAUL ALLEN donated $800,000 to the Clark County, OR, YMCA (YMCA). ...CAMMI GRANATO will be a presenter at Nickelodeon's 11th annual Kids' Choice Awards, Saturday at 8:00pm ET (HOLLYWOOD REPORTER, 3/31)...The WASHINGTON POST's Kevin Merida continues his season-long profile of Raptors rookie TRACY MCGRADY, today focusing on McGrady's earned income. Money from his endorsement deal with adidas "is funneled" through his CA-based agent ARN TELLEM, who then sends it to GA-based CSI Capital Management. CSI puts McGrady's money in an investment account at Charles Schwab & Co. That's where McGrady's paychecks from the Raptors are deposited as well. A separate firm pays his bills (WASHINGTON POST, 3/31). ....Yankees Owner GEORGE STEINBRENNER, as quoted on CBS on Sunday: "There is no owner in sports -- be it football, baseball, basketball, or hockey -- that is going to sit and tell me he's not in it for the ego" (BOSTON GLOBE, 3/31).
Demand for sports motivational speakers has risen 25% in the last year, according to CNBC's Garrett Glaser. Glaser: "Many companies are willing to pay almost any price to hear the words of a sports legend." Glaser called former Bears LB MIKE SINGLETARY a "rising star in the world of motivational speaking." Glaser: "Singletary charges around $15,000 per speech, and that doesn't include things like airplane tickets and hotel rooms if he has to travel." Top speakers include GEORGE FOREMAN, who gets "close to" $75,000 a speech, while Celtics coach RICK PITINO gets $50,000 for a two-hour talk, and Heat coach PAT RILEY gets "upwards of" $45,000 a speech ("Business Center," CNBC, 3/30).