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COLANGELO TO THROW OUT FIRST PITCH AT THE BIG-BUCKS BOB
Published March 31, 1998
At press time, sources said that D'Backs Managing General Partner Jerry Colangelo and a fan picked randomly from the stands will throw out the first pitch tonight for the D'Backs' inaugural opener (ARIZONA REPUBLIC, 3/31). BIG BUCKS AT THE BOB: With the construction of Bank One Ballpark (BOB), Colangelo "has put together the most lucrative marketing package in sports history," according to Ken Western of the ARIZONA REPUBLIC. He is the architect of a multiyear, $430M advertising partnership "with some 60 companies that are banking on the ballpark to boost their bottom line." BOB was designed to showcase its sponsors through ways such as calling the main concourse Fox Sports Arizona Diamondtown. Ellerbe Becket VP & Project Manager Mike Wright: "As much as anything, baseball is a game of dollars as it is a sport. We tried to get as much potential for revenue in the building." Such "heavy hitters" as America West, APS, Miller Brewing, 76/Circle K, Nissan and US West are spending up to $3.5M a year for the next 10-15 years for promotional packages. As "building partners," each of these companies gets a 60-by-60-foot swinging panel in center field, among other signage. Outfield wall advertising consists of Office Max, Fry's, Fox Sports and Sun Pool & Spa Products. Other team partners, including PepsiCo, McDonald's and Auto Zone, are spending up to $1M in stadium advertising (ARIZONA REPUBLIC, 3/31). WHAT'S IN A NAME? FREE PARKING: KSLX-FM's morning team is sponsoring a promo where fans attending the D'Backs opener can get free parking one block from the stadium if their first name is the same or any derivation of BOB -- ie. Roberta, Bobby, Robbie, Bobette, etc (AZ REPUBLIC, 3/31).