Rizzo Mad After Harper No-Show At Nats' Fan Fest Nats Honor Fans With 10th Anniversary Campaign Palm Beach OKs Funds For Spring Training Site MLB Files Opposition In Ongoing MASN Dispute West Palm Beach Deals Blow To Nats, Astros Nationals Benefiting From Election Cycle Attendance Up For Playoff-Bound Nats, O's Palm Beach Co. Holds Bed Tax For MLB Venue Astros, Nats Make Spring Training Offer To WPB MASN Gains Injunction Against MLB, Nationals
SBD/27/Sponsorships Advertising Marketing
FILA TO FREELANCE NEXT TWO ADS, THEN CHOOSE NEW AGENCY
Published March 27, 1998
Fila USA will "freelance" two upcoming ads starring Chris Webber and the Mystics' Nikki McCray. Following those ads, Fila, which has been "without an agency" since Arnell Group resigned to take Tommy Hilfiger USA, will "hold a creative competition" for its planned November launch of Grant Hill's new Hill V shoe. Fila wants the agency that wins that competition to "become its new agency of record," and plans to entrust it with a "key marketing initiative: the launch next February of a new athletic performance brand, its positioning tied to its 2/A footwear technology." The Fila account is "estimated" at $15M (AD AGE, 3/27). AD-IDAS NEWS: Abbott Mead Vickers BBDO (AMVBBDO) said it will sell its London-based worldwide adidas agency Leagas Delaney "to its management" for $6.7M. The deal includes AMVBBDO's 30% stake in Leagas, which is "now worth" $100M. AMVBBDO said the sale, "to close" April 7, was "driven by Delaney's push for international expansion" (AD AGE, 3/27).