SBD/27/Sponsorships Advertising Marketing

FILA TO FREELANCE NEXT TWO ADS, THEN CHOOSE NEW AGENCY

          Fila USA will "freelance" two upcoming ads starring
     Chris Webber and the Mystics' Nikki McCray.  Following those
     ads, Fila, which has been "without an agency" since Arnell
     Group resigned to take Tommy Hilfiger USA, will "hold a
     creative competition" for its planned November launch of
     Grant Hill's new Hill V shoe.  Fila wants the agency that
     wins that competition to "become its new agency of record,"
     and plans to entrust it with a "key marketing initiative:
     the launch next February of a new athletic performance
     brand, its positioning tied to its 2/A footwear technology." 
     The Fila account is "estimated" at $15M (AD AGE, 3/27).
          AD-IDAS NEWS: Abbott Mead Vickers BBDO (AMVBBDO) said
     it will sell its London-based worldwide adidas agency Leagas
     Delaney "to its management" for $6.7M.  The deal includes
     AMVBBDO's 30% stake in Leagas, which is "now worth" $100M. 
     AMVBBDO said the sale, "to close" April 7, was "driven by
     Delaney's push for international expansion" (AD AGE, 3/27).

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